Zillow Advertising Agreement

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Chris Frank

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Mar 1, 2020, 9:29:08 AM3/1/20
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Hello All,

Does anyone know what changes, if any, are going into affect with our listings fed from Buildium to Zillow and their affiliate websites now that Zillow requires an advertising agreement and weekly charges for listings?

Thank you.

Chris Frank
Pointer Ridge Investment Group
Residential Property Management  |  Commercial Real Estate Broker  |  Construction
Charm City Construction and Repair, LLC  MHIC #136359
Office: (888) 501-5422
Email: Manag...@PointerRidge.com

Elm Management Group, LLC

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Mar 2, 2020, 5:50:29 PM3/2/20
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As of now  no changes are effecting my feed in the state of.  Nevada.  But most of my leads do not come from Zillow they come from the other partner of Builidium.
Andie Stephenson
Broker/Property Manager/Notary

"We Love Referrals"

Elm Management Group, LLC              
Owner/Broker                                                    
9205 W. Russell Road #240                          
Las Vegas, NV 89148                           



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Aaron Silverman

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Mar 30, 2020, 9:24:33 PM3/30/20
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My Buildium listings would not populate to Zillow without paying the Zillow fee.  My clients pay for the Zillow advertising.  It is the number 1 lead source for us.

Atwan Kwan

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Mar 30, 2020, 11:37:04 PM3/30/20
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Hi Chris,

As you know, I'm in MD as well, but in the DMV area. This is the note I got last week from Zillow

"During these intense and uncertain times, we are committed to supporting our Zillow Rental Manager partners to best serve our shared customers.

To support you during this time, we are delaying the rollout of new listing fees in your state until May 1, 2020. We recognize the situation is evolving rapidly, and we will share any further updates within Zillow Rental Manager, and in our FAQ."

If anybody else knows what we should expect in terms of pricing that would help.....

AK


Always Appreciate Your Referrals!

Atwan Kwan
Relocation Specialist
Taylor Properties
5410 Edson Ln
Rockville, MD 20852
(301) 970.2447 Office
(240) 258.8817 Direct


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Chris Frank

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Mar 31, 2020, 9:14:56 AM3/31/20
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You need to contact Zillow and sign an agreement with them if you want to use their services. They charge $9.99/month per listing. 

Thank you,

Chris Frank
Pointer Ridge Management, LLC (Residential Property Management)
Charm City Construction and Repair, LLC  MHIC #136359
Commercial Real Estate Loans 
Office: (888) 501-5422
Email: Ch...@PointerRidge.com


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Eric Boyd

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Mar 31, 2020, 9:18:53 AM3/31/20
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$10/month or $10/week?
 
- -
Eric M. Boyd, FL Lic Real Estate Broker
Red Rooster Property Management LLC
Jacksonville, FL
https://www.RedRoosterPM.com
cell: 904-813-5010
mailto:Er...@RedRoosterPM.com


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Chris Frank

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Mar 31, 2020, 9:24:48 AM3/31/20
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I definitely meant $10/week per listing. I was in a fantasy world a moment ago.

Thank you,

Chris Frank
Pointer Ridge Management, LLC (Residential Property Management)
Charm City Construction and Repair, LLC  MHIC #136359
Commercial Real Estate Loans 
Office: (888) 501-5422
Email: Ch...@PointerRidge.com

To view this discussion on the web visit https://groups.google.com/d/msgid/buildium-narpm-users/CAOhuhLn%3DrScd5AMmDF0v4nC_Dz4zJLZeBaJHtxPgmY18jnzsKQ%40mail.gmail.com.

Jim Lester

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Mar 31, 2020, 9:42:28 AM3/31/20
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Zillow pricing seems to be all over the map. First we were told it was $1.05 per day per listing then 1.75 then 2.45.  

On Tue, Mar 31, 2020 at 9:18 AM Eric Boyd <eric.mic...@gmail.com> wrote:
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Jim Lester
Uncommon Property Realty, Inc.

Eric Boyd

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Mar 31, 2020, 9:48:32 AM3/31/20
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I think it varies by market.  I'm in FL and I'm being charged $3/day per listing.  Fortunately, I can generally get properties rented fairly quick, so it doesn't hurt too much.  Also, ShowMojo handles my syndication, and they recently rolled out an enhancement called Listing Boost.  It pulls back the syndication on the paid sites based on what settings I have in place.  So, that probably cuts down my Zillow marketing spend by 1/3-1/2.  Now that I see Zillow is changing their pricing scheme to weekly VS daily, that will eventually affect me, so I'll have to readjust my settings on SM.

 
- -
Eric M. Boyd, FL Lic Real Estate Broker
Red Rooster Property Management LLC
Jacksonville, FL
https://www.RedRoosterPM.com
cell: 904-813-5010
mailto:Er...@RedRoosterPM.com

To view this discussion on the web visit https://groups.google.com/d/msgid/buildium-narpm-users/CAHjp56wYQVqqmOSNLacMqi%3De2THPHgORTE1of3zOSH-EqNAUKw%40mail.gmail.com.

Melissa Sieg

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Jul 16, 2020, 6:38:53 PM7/16/20
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I had my meeting with the Zillow folks today.   As of August, in Pennsylvania, they will no longer allow my listings from Buildium to post on their "family" of site - Zillow, Trulia and Hot Pads.  The cost to me is $2.00 PER listing PER day!   If I sign up ahead of time, they will give me a discount for a year of .50 to make it $1.50 per listing per day.   Billed to me on a monthly basis.  If I don't post anything, there is no charge.   In doing the math, if I have ten listings posted over a 30 day period the extra cost to me is going to be $450.   WHAT!!!   

So, will Buildium reduce my charges to them by that amount as the fee I'm paying NOW to Buildium is supposed to include that marketing benefit?   That's a rhetorical question, of course, because I'm sure that answer is NO.

Has anyone gone away from the Zillow family?  Have you noticed a drop in leads or ability to rent properties in a timely manner?   Any input someone can offer I would appreciate while I mull this decision over!

Melissa Sieg
Corman Home Sales & Property Management
136 W. High St, Suite A
Bellefonte, Pa.  16823
Mel...@MelissaSieg.com

Florence Galperin

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Jul 16, 2020, 6:46:30 PM7/16/20
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Hi Melissa.

I see that you are in real estate sales, as well as property management. Check with your MLS - it may be syndicating to Zillow. Mine is, so I started putting my rental listings into my MLS, in addition to listing them through Buildium. 

In my particular case, Buildium feeds ShowMojo, which syndicates to 50+ sites.

Best regards, 

Florence Galperin
REALTOR, Property Manager
Peace River Partners Realty, LLC
Peace River Management Services
1951 Tamiami Trail, Unit D
Port Charlotte FL 33948
   

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Lance Kohler

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Jul 16, 2020, 6:48:25 PM7/16/20
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Melissa,
I know some have gone away from Zillow and do not advertise their listings there any longer. 
We get about 70% or more of our leads from Zillow, Hotpads and Trulia. We decided to pay in order to stay with Zillow. 
I think it really depends on your market - what do people go to first/primarily to find properties to lease? I have heard other owners say that they dropped Zillow with no decrease in time on market. I just don't think that would work for my company.

Lance

Lance Kohler, RMP®
Residential Management Professional
Managing Broker

Cornerstone Real Estate Team
685 Citadel Drive East, Suite 325
Colorado Springs, CO 80909
719-243-6400, x101

How did we do?

I had a good experience. I had a bad experience.

Click to rate your experience with Cornerstone Real Estate Team


https://www.bbb.org/southern-colorado/business-reviews/property-management/cornerstone-real-estate-team-in-colorado-springs-co-87379986/reviews-and-complaints/?review=true



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Melissa Sieg

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Jul 16, 2020, 6:53:14 PM7/16/20
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Hi Florence - my main MLS in Centre County does not syndicate to Zillow nor do we post residential rentals in the MLS at this time.  It's being discussed, but not being done.   I do also belong to MyStateMLS.com so that my sale listings will go to Zillow - I'll have to look into that to see if I can do apartments or other rentals in there as well.....

Melissa

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Melissa Corman Sieg
Corman Home Sales & Prop. Mgmt.
136 W. High St, Ste A
Bellefonte, Pa.  16823
Mel...@MelissaSieg.com 

wi...@vqhomes.com

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Jul 16, 2020, 7:06:51 PM7/16/20
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Hi Melissa,

 

I too was disappointed when Buildium ended their agreement with Zillow to post our rental ads.

 

This is most likely due to Buildium not wanting to pay whatever fees Zillow was charging Buildium.  I feel the Buildium should have given us (their paying customers) the option to weigh in on their decision.

 

I am fortunate that my MLS has the option to post rental listings and they are relayed and posted to Zillow as part of our MLS fees.

 

I have also been posting on Apartments.com which is free, and the alternative to Zillow, and is giving me the same response as Zillow used to. 

 

Now that Zillow is charging for rental listings, Apartments.com is the go to advertiser for property managers.

 

Sincerely,

 

Will Nieto

Vision Quest Homes, LLC

720-434-4178

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Tim Hendricks

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Jul 17, 2020, 9:11:20 AM7/17/20
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I switched my syndication feed to Zillow to my MLS to avoid the fee, but did sign a contract with Zillow for the occasional listing that I can't push through the MLS.

FWIW, the guy at Zillow I was working with hinted that the MLS syndication process/cost is likely to change by the end of this year.

Sent via Superhuman


On Thu, Jul 16, 2020 at 6:06 PM, <wi...@vqhomes.com> wrote:

Hi Melissa,

 

I too was disappointed when Buildium ended their agreement with Zillow to post our rental ads.

 

This is most likely due to Buildium not wanting to pay whatever fees Zillow was charging Buildium.  I feel the Buildium should have given us (their paying customers) the option to weigh in on their decision.

 

I am fortunate that my MLS has the option to post rental listings and they are relayed and posted to Zillow as part of our MLS fees.

 

I have also been posting on Apartments.com which is free, and the alternative to Zillow, and is giving me the same response as Zillow used to. 

 

Now that Zillow is charging for rental listings, Apartments.com is the go to advertiser for property managers.

 

Sincerely,

 

Will Nieto

Vision Quest Homes, LLC

720-434-4178

 

From: buildium-narpm-users@googlegroups.com <buildium-narpm-users@googlegroups.com> On Behalf Of Melissa Sieg
Sent: Thursday, July 16, 2020 4:39 PM
To: Buildium User Group for NARPM members <buildium-narpm-users@googlegroups.com>
Subject: Re: Zillow Advertising Agreement

 

I had my meeting with the Zillow folks today.   As of August, in Pennsylvania, they will no longer allow my listings from Buildium to post on their "family" of site - Zillow, Trulia and Hot Pads.  The cost to me is $2.00 PER listing PER day!   If I sign up ahead of time, they will give me a discount for a year of .50 to make it $1.50 per listing per day.   Billed to me on a monthly basis.  If I don't post anything, there is no charge.   In doing the math, if I have ten listings posted over a 30 day period the extra cost to me is going to be $450.   WHAT!!!   

 

So, will Buildium reduce my charges to them by that amount as the fee I'm paying NOW to Buildium is supposed to include that marketing benefit?   That's a rhetorical question, of course, because I'm sure that answer is NO.

 

Has anyone gone away from the Zillow family?  Have you noticed a drop in leads or ability to rent properties in a timely manner?   Any input someone can offer I would appreciate while I mull this decision over!

 

Melissa Sieg

Corman Home Sales & Property Management

136 W. High St, Suite A

Bellefonte, Pa.  16823

 

On Sunday, March 1, 2020 at 9:29:08 AM UTC-5 Chris Frank wrote:

Hello All,

 

Does anyone know what changes, if any, are going into affect with our listings fed from Buildium to Zillow and their affiliate websites now that Zillow requires an advertising agreement and weekly charges for listings?

 

Thank you.

 

Chris Frank

Pointer Ridge Investment Group

Residential Property Management  |  Commercial Real Estate Broker  |  Construction

Charm City Construction and Repair, LLC  MHIC #136359

Office: (888) 501-5422

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Glenn Russell

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Dec 6, 2020, 12:41:24 PM12/6/20
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From a recent webinar,  Zumper is eclipsing Zillow, which had approx 70% market share with Trulia and Marketleader in their group.

Zumper, however, sends leads to Facebook marketplace and Padhopper?
and that has caused it to eat a huge piece of Zillow's market share.
(down to less than 50% and declining)   Good riddance...

You do know that Zillow is attempting to insert itself between our clients and customers,
and it's not for a benevolent reason.
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