Mobile App Distribution/Virality Ideas

[Andy H]

Looking for conversations & ideas from the crowd:

We're shifting focus (for our B2B SaaS platform) from product depth to distribution & adoption. For the mobile app side, we're doing several industry-facing things to broaden our reach, but we're looking for ideas from people who've been there, done that to learn what kind of things they baked into their *mobile* apps to encourage adoption & create virality. Example: 'Allow app access to your contact list'

I'll likely be at OCC on Tuesday or would love to chat or over coffee. 

Andy H

AireXpert

[Robert Maefs]

Features, past the minimum required to produce value, make almost no difference whatsoever on reach.

Marketing, sales, and solid communication of delivering value do.

Thought experiment: do you buy MSWord because it has more buttons than Apple Pages?

Or rather is it the de facto standard in your group because of business forces and adoption is driven almost entirely by quorum?

Inside business class apps you can typically achieve more virality if there is overwhelming benefit to people interacting in the same system.  Still it's not really feature number or the way you take advantage of mobile APIs but rather by providing an unimpeachable value to the user.

Second thought experiment: facebook makes it harder and harder to share content outside its platform.  People still use it.  It's actually creating dis-features.  But the value of the network outweighs even the (intentionally) bad design and people use it.

So value proposition first.  Everything else is details.

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