Do you treat Customer Service as a Marketing Opportunity?

[Ryan Taft]

I think every interaction with your customers is a marketing
opportunity. Whether it's a tweet from Twitter, a print ad, in-store
conversation with a sales representative, or a customer service issue
that needs to be resolved. Each time your brand is in front of your
customer, you're effectively creating a perception of your business
with him/her.

I think Customer Service is sometimes overlooked, especially by small
business owners. Customer service is a great opportunity to enhance
your perception with customers.

How do you handle Customer Service? Any stories you'd like to share,
either good or bad? I wrote an article for my blog on the importance
of Customer Service. Check it out if you have some time. I'd love to
hear your thoughts: http://bit.ly/6aBoh3

Best,

Ryan Taft
CEO of Catalyst Marketers
http://www.CatalystMarketers.com