Bazooka bubble gum
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In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum and stretched more easily. This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture.
This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market.[5]
Until the 1970s, bubble gum still tended to stick to one's face. At that time, synthetic bubble gum was introduced, which would almost never stick as a bubble popped. The first brands in the US to use these new synthetic gum bases were Hubba Bubba and Bubble Yum.