FW: B-Sides: Notes
Steven Fox
Attached are files we can customize for our event.
From: cham...@milakepictures.com
To: scotsm...@hotmail.com
CC: jen...@hotmail.com
Date: Sun, 27 Feb 2011 18:02:21 -0800
Subject: B-Sides: Notes
Hi Steven,
As promised – here are the notes per our lunch:
1. B-Sides
a. Who are you?
b. What does your event look like?
2. PR Overview
a. What is your focus?
b. What do you want to achieve?
c. Who is your audience?
d. State Wide or National reach?
3. Create Event Budget
a. Sample attached
i. Have feelers out for more examples
4. VIP Structure
a. Who are your VIPs?
b. What do they get for attending?
5. Press Structure?
a. Who is your media focus?
b. What do they get for attending?
6. Gift Bags
a. What would they include?
7. Create Sponsorship Deck
a. Samples attached
i. Have feelers out for more examples
8. Media Plan
a. Once the above is flushed out – we can create a Media Plan
I think that covers it – let me know if you have any questions.
Always,
JJ
“Leap and the Net Will Appear!”
Jennifer Champagne | Producer / Director
Contact: (424) 259-1699 o | (310) 699-6452 c | ( 310) 496-0194 f
iHandle: AOL/AIM: Callimuse | MSN: Call...@hotmail.com | Y!: CallimuseToo | GTalk: ChampagneJenniferA | ICQ: 2303964 | Skype: Callimuse
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Kyle Creyts
Kyle Creyts
Information Assurance Professional
Steven Fox
Date: Mon, 28 Feb 2011 15:49:25 -0500
Subject: Re: [BSidesDetroit] FW: B-Sides: Notes
From: kyle....@gmail.com
To: bsides...@googlegroups.com
Kyle Creyts
Kyle Creyts
I don't say this because I mean to be authoritarian; being realistic and honest, we need to figure out sponsorship before signing off on more and more budgeting. Right now, the PR budget we'd be establishing to work with Jennifer would be approximately three times the cost of our largest expense for the whole conference. So, I guess what I mean to say is, "priorities first."
We need to focus on core items, things without which the event will completely flop. It isn't the end of the world if it isn't as big as it could possibly be this year, and anything we do get is great. That being said, we have the following to work out:
--A/V+upstream for people not physically attending (a private party has potentially offered to provide equipment for this for us at no cost)
--Finalize venue (I'll be seeing the compuware guy tomorrow, and depending on what he says we're either going with them or not)
--Approach sponsors
--Approach vendors and participants to encourage nightlife/parties
--Badges
--Activities like LPV
--Cross-community integration and recognition
--Approach vendors/sponsors in pursuit of networking equipment/support for day-of
--Firm up speakers, get more
--Organize other day-of plans (reg, security, food/catering etc.) and begin to marshall some more of the volunteers
After tomorrow night, I will have a much better idea of the whole direction of things, and be much better enabled to work out some of these issues.
If anyone knows people interested in/skilled at art, who may be interested in creating an awesome BSides badge, please, by all means, encourage them to submitdesigns; keep in mind that the theme is Detroit/Motor City.
Sponsor packages - Eep, I dropped the ball there, guys, my bad. I'm on it.
