The Colombo Vibe: This IT Company Wants To Connect With Its Millennial Employees
Praveen Warnakulasuriya
(Courtesy: http://www.forbes.com/sites/meghabahree/2014/01/29/the-colombo-vibe/)
This story appears in the February 10, 2014 issue of Forbes Asia.
Virtusa VRTU +1.11% is Sri Lanka’s largest employer in the IT sector and the largest tenant in Colombo’s Orion City IT Park, with 150,000 square feet, on the edge of the city. Virtusa’s 2,200 employees spill out of a six-floor building into other space there.
Tuk-tuks, or motorized rickshaws, as well as buses and Prius taxis, line the streets outside the compound. Inside, Virtusa’s neighbors include publishing company Pearson PSO +0.76%, outsourcing company WNS and MediGain, which processes medical bills and reimbursements.
Using the standard IT open floor plan, Virtusa has what it calls chill-out rooms on each level. These are actually used for brainstorming. Hot pink, gold and black beanbags, couches, coffee tables and big exercise balls are scattered across the brightly painted rooms.
The two office cafeterias, which sell food at subsidized rates, display another side of the company. Some walls are covered with large posters–a smiling young girl in a school uniform, a boy planting a sapling–displaying social work that Virtusa and its employees have done in Sri Lanka, including donating computers to the poorest schools.
Roger Keith Modder, 49, in glasses and a monogrammed shirt, is Virtusa’s chief operating officer, out of his native Colombo. He joined in 2001 from John Keells Group. He says that despite state efforts to boost the tech sector, hurdles remain.
“A key challenge is getting sufficient numbers of high-quality IT graduates,” says Modder. About 8,000 students graduate from Sri Lanka’s IT programs each year, but not many match Virtusa’s needs. Because it could never compete with India’s IT sector on numbers, Virtusa has focused on building products as opposed to doing work that requires a large head count.
“For the IT sector 40% to 60% hires are campus hires,” says Modder. “When you have [so many from] that age group, you need to understand them.” Virtusa is trying to do that internally even as it offers its clients clues to understanding the younger demographic.
For instance, like many companies, Virtusa has banned, internally, social networking sites like Facebook, Twitter and YouTube. But it’s built a platform for its employees that merges all these sites’ features. Known as V+, it looks like a regular Facebook page–and lets you comment, “like” and “reply”–so that their millennial employees can express themselves more honestly.
“With a V+ kind of ecosystem, you can hear what’s going on in the company, what the millennials are thinking. And in the process you’ve put an idea from an engineer’s head onto a platform,” says Modder. –M.B.
----------------------------------------------------------------------------------------- Virtusa was recently featured in Everest Group's PEAK Matrix for Banking Application Outsourcing, Life Sciences IT Outsourcing and Healthcare Payer Industry IT Outsourcing,Forrester Research's report on major mid-sized offshore IT services vendors, 2013 Forbes List of 100 Best Public Companies In America with revenue less than $1B and won the 2013 Frost & Sullivan Customer Value Leadership Award for System Integration for CEM in Healthcare. ----------------------------------------------------------------------------------------- This message, including any attachments, contains confidential information intended for a specific individual and purpose, and is intended for the addressee only. Any unauthorized disclosure, use, dissemination, copying, or distribution of this message or any of its attachments or the information contained in this e-mail, or the taking of any action based on it, is strictly prohibited. If you are not the intended recipient, please notify the sender immediately by return e-mail and delete this message. --------------------------------------------------------------------------------------------- |