Latest Humminbird Updates

[Jan Dominquez]

NOTEThe VX map card must be put into a Humminbird fish finder at least once before it can be updated. Plug your VX map card into your (powered up) HELIX, SOLIX, or APEX series fish finder. Wait one minute, then remove the card. This will ensure that the VX map card has an encrypt.txt file installed on it. This step is not necessary if you have previously viewed your map card in a Humminbird fish finder.

Within a major version release, the updates are free of charge. For example, updates to a v1.0 card are free until such a time as a v2.0 card is released which would only happen if major new fishing data or features are incorporated into the map.

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Google first announced Hummingbird on September 26, 2013, the 15th anniversary of Google Search, although it had already been in use for a month at that time. It came the wake of the infamous Panda and Penguin updates, which were launched in 2011 and 2012, respectively. These updates largely sought to penalize poor content and manipulative, black hat SEO tactics, such as private blog networks and link schemes.

Both of these algorithm updates had serious consequences for many websites, including significant loss of traffic and search rankings. However, they also placed much greater value on well-written content and organic, relevant backlinks, both of which are still crucial for SEO today. Hummingbird built off of the foundation laid by these updates to improve how Google connects searchers with these improved, higher-quality results.

The Hummingbird update is based on the concept of semantic search, or searching with meaning rather than literally matching-up words or phrases. Not only does this more accurately reflect how humans communicate, but it also makes Google more accessible for mobile and voice searches, as well as long-tail and conversational queries.

If your website experienced a drop in traffic or rankings that you believe may have been tied to Hummingbird, definitely take a look at a complete list of Google updates. It may well turn out that the agent of change for your website was another update, such as Panda or Penguin.

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