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Jan 25, 2024, 5:32:07 AM1/25/24
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In March 2017, Nigeria's telecoms regulator pushed for talks to halt takeover attempts by Etisalat creditors and reschedule its outstanding bln loan.[53] In July 2017, Etisalat withdrew from the market after its debt was not repaid or rescheduled. The local operator has renamed itself 9mobile.[54]

9mobile, is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS to provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services, and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands. The Current managing director and chief executive officer of 9mobile is Mr Bode Olusanya.[55]

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Over the years, 9mobile has grown unrivaled capabilities to develop and deploy effective business solutions to organizations. This is why across the country the 9mobile brand has become synonymous with providing premium business solutions to organizations and corporations. The uniqueness of our offerings is built on scalable and flexible solutions with high reliability.

To complement the album's release, BNXN orchestrated a larger-than-life, live show in Abuja, in collaboration with 9mobile. The event was nothing short of perfection, with the crowd cheering and dancing all night. This electrifying musical spectacle perfectly mirrored the youthful and dynamic spirit of 9mobile, the brand that brought the event to life. Just as BNXN's music seamlessly blends with our vibes, 9mobile offers a similar connection by providing a network experience that resonates with the vibrant energy of today's youth.

The 9mobile Prize for Literature also aims to support publishers by purchasing 1000 copies of all shortlisted books, to be donated to various schools, book clubs and libraries across the African continent.[3]

The 9mobile Prize for Literature celebrates new writers of African citizenship whose first fiction book (more than 30,000 words in length) was published in the previous 24 months. The prize accepts any printed production in book form of any type or genre, written in English or published in English translation.[8] Authors and their publishers can be based anywhere in the world.[3]

The winner of the 9mobile Prize for Literature receives 15,000, a Samsung Galaxy Note and an engraved Montblanc Meisterstück. In line with the prize's vision of promoting upcoming writers, 9mobile sponsors a book tour to three African cities for the winning writer and shortlisted writers. The winning writer is also awarded the 9mobile Fellowship at the University of East Anglia, mentored by Professor Giles Foden, which includes significant opportunities to meet other writers, publishers and work on a second book. Shortlisted writers win a Samsung Galaxy Note and also embark on a book tour to two major African cities.

The 9mobile Prize has a board of patrons (in addition to the judges) who are mostly writers, academics, publishers and critics. Patrons are carefully selected based on professional excellence and a relationship with the African writing industry. Those who have served as patrons are:[9][10]

9mobile has seen it as the perfect spot to rebrand and increase awareness towards their latest campaign. With movement of approximately 84,000 vehicles daily, a great and effective impact is certain to be made.

The rebirth of Etisalat to 9mobile has encapsulated the true Nigerian spirit of excellence, simultaneously keeping its essence of being noticed as a leading brand with global appeal. With that being said Loatsad is delighted to be a key component of this evolution.

Emerging Markets Telecommunication Services Ltd. (EMTS), trading as "9mobile," is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The license enables EMTS to provide Fixed Telephony (wired or wireless), Digital Mobile Services, International

After many hiccups spanning a year, the Nigerian Communications Commission (NCC) and Central Bank of Nigeria approved the sale of operator 9mobile to Teleology Holdings for $500 million, The Daily Times (DT) reported.

UAE telecom operator Etisalat's former Nigerian operation, rebranded as 9mobile, will be purchased for $500 million by investment firm Teleology Holdings. An auction was held for the troubled operator, which became a new brand in the Nigerian telecom market in mid-2017 after Etisalat pulled out of the country.

The auction for 9mobile was supervised by Barclays Africa, which picked the highest bidder after four companies were shortlisted. Pan-African telecoms group Smile made a bid for $300 million and is said to be the reserve bidder. Nigerian operator Globacom also made a bid for an undisclosed amount, as did Helios Investment Partners.

Both Teleology Holdings and Smile have thirty days to prove they have the financial resources to pay for 9mobile. It was reported that Airtel Nigeria pulled out of the auction to purchase the operator because "too many things are hidden about the health of 9mobile".

One area of concern is that two weeks ago, a Lagos high court in Nigeria ordered the board of 9mobile's parent company, Emerging Markets Telecommunications Service (EMTS), to disband, after a judge claimed it had been established without authority.

The court's decision was made after Spectrum Wireless Communication, a company that invested $35 million in EMTS in 2009, claimed the board's approval was not in line with its interests and called for its contributions to the operator to be recognized. Now, United Capital Trustees, which is handling the sale of 9mobile, is appealing the court order.

The sale of 9mobile was entrusted to United Capital Trustees after it defaulted on repayments of a $1.2 billion load that was given to it by multiple banks. The Central Bank of Nigeria and the Nigerian Communications Commission (NCC) supported the EMTS board, and had received bids from five parties for the sale of 9mobile.

The sale of 9mobile was extended in early January 2018 by the NCC to January 16 after the original closing date passed with no final decision. Reports speculated that the decision would be further delayed after a Spectrum Wireless Communication solicitor said anyone "who transacts business for the purpose of sale or acquisition of EMTS or 9mobile does so at his own risk."

9mobile became a new brand in the Nigerian telecom market in mid-2017 after its previous owner, Etisalat, and an investment fund, defaulted on a $1.2 billion loan. The operator, formerly known as Etisalat Nigeria, was saved by regulators. 9mobile is currently the fourth largest operator in Nigeria.

9mobile, formerly Etisalat Nigeria, is in ownership limbo as it waits to hear which of the two shortlisted bidders is given the go-ahead to take control of the operator. (See Teleology in Driving Seat to Buy 9mobile.)

With so much uncertainty surrounding the company, it is losing customers and market share. 9mobile ended 2017 with 16.995 million customers, down from 17.075 million at the end of November and down considerably from the 20.809 million it had at the start of 2017, before its ownership troubles began. (See Nigeria's 9mobile Open to New Investors.)

Globacom, which has shown some early interest in acquiring 9mobile only to drop out late in the bidding process, added more than 700,000 customers during December and ended 2017 with 38.170 million customers and a market share of 26.4%.

9mobile will want its ownership situation to be resolved as soon as possible so that it can announce a new strategy and restore market faith that it has a long-term future, as it's clear that its current situation is resulting in customer churn that is only benefitting its rivals.

Adrian Wood-led Teleology Holdings Limited is pulling out of the 9mobile deal almost two months after getting approval for the transfer of ownership from the Central Bank of Nigeria (CBN) and the Nigerian communication commission (NCC).

By this exit, Teleology Holdings Limited will exit its shareholding in the local joint venture, Teleology Nigeria Limited, which will also be required to change its name. Backing out of this deal will also affect the $50 million initial deposit paid by Teleology Holdings for the acquisition of 9mobile. According to Boason Omofaye, the Head of Business News Channels TV who spoke with The Nerve Africa, pulling out of the deal means Teleology is ready to forgo its initial deposit since it was clearly stated as non-refundable.

Apart from the non-refundable $50 million, Teleology also paid $251 million into an escrow account of the Central Bank of Nigeria to complete the total sum of $301 million to perfect the full takeover of 9mobile.

In response to the situation Adrian Wood who has resigned from the boards of Emerging Markets Telecommunication Services, which is trading as 9mobile released a statement expressing his disappointment.

The issues regarding the acquisition of 9mobile would have a negative effect on the telecommunications company which is the smallest service provider in Nigeria. It would take years for 9mobile to become a reliable brand in Nigeria again and any company that acquires the telco will have to spend a lot of money in order to reposition the company to compete with bigger players. These telcos also have more money than 9mobile and they have also increased their capital expenditure and have taken some of 9mobile subscribers. Currently, 9mobile has about 15 million active subscribers which is a lot lower than the 22 million customers on its network in October 2016.

In July 2017, Etisalat Abu Dhabi announced that it had transferred 100 percent of its shares with Emerging Market Telecommunications Services Ltd (EMTS) to United Capital Trustees Limited, the legal trustees of the banks. EMTS is the vehicle Etisalat Abu Dhabi used to invest in Nigeria. After the exit, a new board was constituted to run the company pending when a buyer is found. The name of the telco was immediately changed to 9mobile.

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