Hi Ruth, It has been a while since we were last in touch. We are reaching out now because the federal government is preparing to weaken Canada’s truth-in-advertising rules. We know you are concerned about the impacts of fossil fuel advertising and are grateful for your support on the Fossil Fuel Ads Make Us Sick campaign. Your support helped expose the harms of fossil-fuel advertising and pushed Canada close to adopting a national ad ban. That momentum is also what led Canada to adopt anti-greenwashing rules that required companies to prove their environmental claims. Now that progress is at risk. Buried in the federal government’s budget and MOU with Alberta was a promise that threatens the health of people across Canada: a rollback of these hard-won anti-greenwashing rules. This is a critical moment to insist on truth and transparency. Please send a message to Ottawa urging them to protect anti-greenwashing rules. Send a message *We’re experiencing an issue where the email message may not load in the form. If this happens for you, you can view the full message here. Rest assured that your message will still be sent to decision-makers when you submit the form. Greenwashing is a widespread problem. It slows climate action, harms health, and tricks people into paying more for products they believe are sustainable. But instead of safeguarding public health and truth in advertising, the government is rigging the market to favour big polluters over genuinely green industries, undermining innovation and the energy transition. CAPE physicians are alarmed—people need reliable information about the health risks of fossil fuels and climate change. Weakening these regulations will make it harder to hold corporations accountable and will leave consumers unprotected. While big polluters try to derail progress, we remain committed to what truly matters: the health of people and the planet. CAPE’s healthcare professionals will keep pressing for truth and accountability, and we’re grateful to have you with us. Thank you for your continued support. Leah Temper
Health and Economic Policy Program Director | 
