Domus Magazine.pdf
Hilke Mcnally
Domus is an architecture and design magazine founded in 1928 by architect Gio Ponti and Barnabite father Giovanni Semeria. Published by Editoriale Domus, the magazine is issued 11 times a year on a monthly basis and has its headquarters in Rozzano, Milan.[1]
The first issue of Domus, subtitled "Architecture and decor of the modern home in the city and in the country," was published on 15 January 1928.[2][3] Its mission was to renew architecture, interiors and Italian decorative arts without overlooking topics of interest to women, like the art of homemaking, gardening and cooking. Gio Ponti was the founder of the magazine[4] and delineated the magazine's goals in his editorials, insisting on the importance of aesthetics and style in the field of industrial production.
Gio Ponti left the magazine after twelve years as editor; starting in July 1941, Domus came under the direction of Massimo Bontempelli, Giuseppe Pagano and Melchiorre Bega. In October 1942, Guglielmo Ulrich took over Giuseppe Pagano's role (who, because of his involvement in antifascist politics, died on 22 April 1945 at the Mauthausen concentration camp). Melchiorre Bega became editor in October 1943. The war years required continuous changes in the magazine's direction and its printing operations were forced to move to Bergamo. Domus was published monthly throughout 1944, but was suspended in 1945.
Publication resumed in January 1946 with issue 205. Domus was now directed by Ernesto Nathan Rogers (from the firm, BBPR) with a new look, but affirming a line of cultural continuity with Ponti's period as editor. These were years of innovation when the magazine embraced new cultural trends and sought out the collaboration of intellectuals like Elio Vittorini and Alberto Moravia. During that same year, Editoriale Domus bought Casabella, entrusting its direction first to Franco Albini and Giancarlo Palanti and then to Ernesto Nathan Rogers (from December 1953); Casabella was sold in 1964.
In 1948, Gio Ponti returned as editor of Domus which had become a bi-monthly; in 1951, the magazine resumed publication on a monthly basis.The 1950s and '60s were marked by great vitality in architecture, the arts and design. Domus promoted everything that was new on the scene and its authors, becoming a key reference for the international debate among various artistic trends. In 1968, the magazine celebrated its 40th anniversary with issue 459 and in July 1971, the magazine published its 500th issue.
Gio Ponti was joined by Cesare Casati as managing editor in July 1976. The era was characterized by such features as Ettore Sottsass' travel diary, "Memoires di panna montata (Whipped Cream Memoires)" and Pierre Restany's "Letters" to the art world. The magazine went international with its translation into English and French until defining its current bilingual (Italian/English) format. In December 1978, Domus celebrated its 50th anniversary with an exhibition at Palazzo delle Stelline in Milan.
Alessandro Mendini became editor in July 1979 (Gio Ponti died in October 1979). A leading figure in post-modern design, Mendini opened Domus to the neo avant-garde. Beginning in January 1980, Ettore Sottsass took over the magazine's graphic design. In 1982, Maria Grazia Mazzocchi, Valerio Castelli, Alessandro Guerriero and Editoriale Domus founded Domus Academy, a school for designers and product design managers directed by Andrea Branzi.
Publisher Gianni Mazzocchi died on 24 October 1984, and his daughter, Giovanna Mazzocchi Bordone, took over the direction of Editoriale Domus.In 1985, Lisa Licitra Ponti became editor pro-tempore and, with the March 1986 issue, Mario Bellini became editor,[2] engaging Italo Lupi for the new graphic design project. Domus accentuated its international calling: from 1988 to 1990, six issues included a Russian language version; a Chinese language version has been published since 1989. Bellini's term as editor ended in 1991.[2]
Vittorio Magnago Lampugnani became editor in January 1992, flanked by graphic designer Alan Fletcher beginning in January 1994. Released in more than 100 countries across the globe, the magazine was now entirely bilingual.
From February 1996 to July 2000, Domus was directed by Franois Burkhardt, a Swiss citizen at the helm of an international editorial team for the first time in Domus' history. The magazine expanded its interests beyond the traditional disciplines of architecture, industrial design and art to the field of communications.
To celebrate its 70th anniversary in 1998, Robert Wilson created the play 70 Angels on the Faade performed at the Nuovo Piccolo Teatro in Milan.Deyan Sudjic took over as editor from Franois Burkhardt in August 2000 publishing his first issue in September of the same year. Simon Esterson's graphic design responded to strict requirements of linearity, simplicity and ease of reading. The editorial structure was organized into three main sections, giving more space to opinions and analysis supporting the features, with the intention of broadening the magazine's horizons to new fields of interest like car design and fashion.
In April 2010, Alessandro Mendini returned as editor of Domus whose subtitle, "The new utopia," was a response to the current crisis:[7] "The history of grand transformations in architecture and design is marked by the new utopias, and it is our intention to pursue this opening line. To scour the world in search of projects that demonstrate scenarios and attitudes of living that represent a positive way of looking to the future. Not so much new utopias of a technical nature, but rather humanistic and psychological: the ecology of exterior environments is preceded by that of interiors. In this sense the new Domus re-establishes its links with its origins as a 'Magazine for the home', offering examples of the dignity of living the city, objects and the home. The new design of the magazine will also evoke memories of the Domus of the past through the classic, radiant sequencing of its articles and images." The issues published under Mendini's direction were distinguished by cover portraits drawn by Lorenzo Mattotti.
www.domusweb.it in Italian and English went on line in September 2000 with graphic design by Deepend. At the same, Domusxchange, designed as a B2B trading partner of the main site and as a content vehicle, was presented. From the late spring of the following year, graphic design was moved in-house to the editorial offices in order to develop a simpler and friendlier interface suitable for an information site. That same year, former editor Deyan Sudjic took over website direction. Since then, graphic design has been produced in-house, varying at each change of editorship (with the exception of Mendini). Albanese and Grima were the only editors to entrust the website to outside designers: Dan Hill. All editors have shared the intent of promoting autonomous content with respect to the paper version, but at the same time hosting a certain amount of magazine content. Since 2007, the website has been enriched with a video section with special videos produced by both Domus and other subjects during special events like the Salone del Mobile.
The cataloguing of over 180,000 photographic documents was completed in 2013. The Domus archives consist of published and unpublished documents ranging from correspondence between important figures to entire photographic reports, organized in different sections according to the nature and origin of the archival materials.
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