“Found in
Translation:
Meeting
Information
Needs from the
Audience
Perspective”
The U.S.
response to
the nuclear
accident in
Japan in March
2011
illustrated
how effective
communication
research can
be implemented
pragmatically
and in real
time in a
rapidly
evolving
natural and
technological
disaster. In
the era of
instant
communications
and as
relevance
becomes
paramount in
ensuring
messages reach
their intended
targets, it is
increasingly
important for
public
agencies to
understand and
meet the needs
of diverse
audiences.
At ICF
Macro's Public
Health
Breakfast,
Jana Telfer of
the Centers of
Disease
Control and
Prevention
(CDC) will
discuss the
experience of
CDC’s National
Center for
Environmental
Health (NCEH)
and the Agency
for Toxic
Substances and
Disease
Registry
(ATSDR) in
moving from an
agency-based
focus to an
audience-based
focus.
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PRESENTER
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Jana
Telfer
Associate
Director for
Communication
Science,
NCEH/ATSDR
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