Re: Corporate Enquiry - Bulk Order

[Brahmaforces]

Dear Saket:

It was indeed a pleasure meeting you at your office while you were in Delhi.

At Brahma we are committed to creating the highest quality notebooks in India and the world. You had advised us that our website was underpar and based on your recommendation we have spent the past few days revamping the website. The website is to go live by this week, we are closing the majority of changes today.

I would appreciate it if you could take a look and give any recommendations, brief as they may be. This way we can incorporate your feedback into our website. Ideally if these come in today they will be programmed by tomorrow.

What takes Rubberband 3 years to do, takes us 3 days :)

I am collecting Mastercard Red samples for you and will get them to you shortly. I look forward to your feedback on the website. Thanks....

[Brahmaforces]

The link is www.brahmabooks.com

The photos are all being reworked.

--
Best regards,
arjuna

[Brahmaforces]

Dear All:

Please study Saket's recommendations for the website. Saket, thanks for taking the time to give us such detailed recommendations. I will study them in depth today, they will be programmed tonight and should be up in 1-2 days. Thanks again...

On Mon, Feb 25, 2013 at 11:52 AM, Rao, Saket <sake...@mastercard.com> wrote:

Hi

Few quick suggestions

 

1)    Font usage: Font usage could be bit modern – some suggestions here http://www.creativebloq.com/typography/best-free-web-fonts-1131610

a.     Personal recommendation from above link: Tikal Sans

b.     Secondly, lot of fonts are bold on your website thus taking away from the design element

 

2)    Page Layout

a.     One of my requests would be to see http://www.myntra.com/ website

                                          i.    They are Indian website but the way they invite the user in from their home page is worth a mention

                                         ii.    Though they don’t sell notebooks, but are a great benchmark in design & layout

 

b.     Home Page: Should have a write up on BB as soon one is on the landing page, this way straight taking him/her on the BB journey

c.     Store Page: The sections should be ideally only Amateur, Writers, Maths, Economy, Professional (in reverse order starting with Professional)

                                          i.    Once some clicks on it he/ she can see Hard/ Soft cover, 200/ 400 line

                                         ii.    The lead photos should ideally be your A5 which are actually most common

                                        iii.    The photos of the books can be better, so as to see the texture outside & page color/ ruling inside

                                        iv.    The zoom version of the books is pixelated (so leaves a bad impression)

1.     E.g. http://www.myntra.com/Belts/Arrow/Arrow-Men-Black-Brown-Reversible-Belt/41253/buy?nav_id=26&searchQuery=men-belts-suspenders&serp=1&uq=false#

2.     Though this is not like to like comparison, here you can see the texture etc.

3.     A user like me will definitely like to see everything in detail before taking a decision

a.     E.g. http://www.moleskine.com/en/collections/model/product/notebook-pocket-squared-orange-yellow-hard

d.     Photography:

                                          i.    There is lot to be done in photography

                                         ii.    The most intuitive way one judges the notebook is how it will look lying on the desk with a pen etc.

                                        iii.    A good way to photograph would be place it with a high end phone e.g. Samsung S3/ iPhone

                                        iv.    Add a high quality pen e.g. Waterman/ Parker/ Shaeffer and even Mont Blanc

                                         v.    This way by default BB is pegged with high end products

 

That’s it for now. These are just suggestions. More from a fan perspective and also from a fair amount of experience in branding etc.                                                                                                                                                                                             

 

 

Please think of the environment before printing this email.

 

From: Brahmaforces [mailto:brahma...@gmail.com]
Sent: Monday, February 25, 2013 11:10 AM
To: Rao, Saket
Cc: brahm...@googlegroups.com

Subject: Re: Corporate Enquiry - Bulk Order

CONFIDENTIALITY NOTICE This e-mail message and any attachments are only for the use of the intended recipient and may contain information that is privileged, confidential or exempt from disclosure under applicable law. If you are not the intended recipient, any disclosure, distribution or other use of this e-mail message or attachments is prohibited. If you have received this e-mail message in error, please delete and notify the sender immediately. Thank you.

--
Best regards,
arjuna

[Brahmaforces]

Dear Saket:

I have identified a red in a very nice soft high quality cover material and am in the process of making several sample for you. If you would like us to include Mastercard branding in your samples, let us discuss, if this will help you visualize the final product. Also I need to know if you need the rubberband, envelope or not, and hard cover versus soft cover. All of these have cost implications. We are creating the samples this week, so your involvement in the discussion will be key to get you the precise types of samples you need for your organization to take this forward.

Based on your recommendations, we have done a new photoshoot for the Brahma Books website. This time with designer pens and phones and so on and with a very good aesthetic. Will have the website up shortly with the new photos and look forward to your feedback then.

Let me know your thoughts on the kind of samples you need. Thanks...

On Mon, Feb 25, 2013 at 1:20 PM, Rao, Saket <sake...@mastercard.com> wrote:

Thanks for taking a look at the suggestions

Do review the below suggestions esp. ii to iv as well

                                          ii.    The most intuitive way one judges the notebook is how it will look lying on the desk with a pen etc. so photograph needs to be with a book on the desk

                                        iii.    A good way to photograph would be place it with a high end phone e.g. Samsung S3/ iPhone

                                        iv.    Add a high quality pen e.g. Waterman/ Parker/ Shaeffer and even Mont Blanc

                                         v.    This way by default BB is pegged with high end products

 

 

Please think of the environment before printing this email.

 

From: Brahmaforces [mailto:brahma...@gmail.com]
Sent: Monday, February 25, 2013 12:57 PM
To: Rao, Saket

Subject: Re: Corporate Enquiry - Bulk Order

 

Hi Saket:

We have just done a photoshoot and are yet to upload those pictures. Once the new photos are up the site will look a lot better.

I looked at Myntra, however it seems very busy and commercial. They have too much happening and all the coupons etc make it look like a glossy magazine.

We are removing the bolds from the fonts. Changing some of the fonts as per your recommendations. I like your idea of showing only the main lines and putting the hard and soft covers in the inside page. We will do that.

All the images will be changed.

The zoom was installed yesterday and the lower res web optimized images are up. We will replace all the images shortly. The zoom will show non pixalated images. Also we will be showing 3 images for each product underneath the larger image so the user can switch images.

It will take us 2-3 days to have this round of changes done, but it may be up tomorrow, will let you know.

Thanks for your participation and feedback...

On Mon, Feb 25, 2013 at 12:43 PM, Rao, Saket <sake...@mastercard.com> wrote:

Hi Arjun

Do read on the photography point

That is one thing which you should get the your team going on

Also the point on zoom is related to photography

Regards

Saket Rao

--
Best regards,
arjuna

--
Best regards,
arjuna

[Brahmaforces]

Great, Saket, maybe I can have some samples ready and we can meet on Monday to discuss  ideas on taking the samples to the next level.

Brahma Team, please put talking to Saket and meeting on Monday on the schedule. Thanks...

On Sat, Apr 13, 2013 at 9:39 AM, Rao, Saket <sake...@mastercard.com> wrote:

Hi
Am in Delhi on Monday
Lets speak then
Regards,
Saket Rao

Sent from Good for Android. Please excuse the brevity.

--
Best regards,
arjuna

[Brahmaforces]

Hi Saket:

Forward to our phone conversation I will be at your office between 4 and 4:30 Pm today to show you samples of the books, including the Mastercard Red and to take the order forward. Thanks...

--
Best regards,
arjuna

[Brahmaforces]

Dear Saket:

How are you, hope all is going well with you. In the mean time Brahma Books is doing books for several other large corporates like yourself and I am looking forward to doing the master card books. You had mentioned that you were busy for a while and then you would be free to take this forward. Do let me know how we can take this forward. You had mentioned that you were convinced of the quality of Brahma Books and liked the sample, and pricing was the open issue. I am prepared to offer you the very best pricing. Do confirm the final order quantity and the delivery time as well as when you hope to close the contract. I will provide you with an excel sheet with the pricing. Look forward to working with you on this soon to provide Mastercard the very best books possible on the planet at great prices!

--
Best regards,
arjuna

[Brahmaforces]

Dear Saket:

Thats great, it seems that we have some time. I will prepare the pricing to ensure that we can give you our very best prices and get back to you shortly.

We have taken your recommendations on our website to heart and implemented most of the changes. Some are still left. When those are complete I will once again ask you for your feedback so that we can refine it further.

I look forward to working with you to make the very best books for MasterCard soon.

I will be in touch with you regarding the pricing and also the website shortly.

Thanks...

On Tue, May 14, 2013 at 4:58 PM, Rao, Saket <sake...@mastercard.com> wrote:

Qty: 6000

Needed by: November 15

Earliest I can confirm the order with Purchase order, advance etc.: Aug 15

--
Best regards,
arjuna