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Unlocking the Creative Potential of Girls Posted: 10 Oct 2013 05:27 AM PDT I hail from a long line of strong women. In a time when much of society was clinging to “certain ideas” about what women were good at and capable of, the women in my family were busy cracking glass ceilings and blowing through barriers left and right. And it doesn’t stop with blood relatives. My life is full of awesome women—from entrepreneurs and innovators to healers and leaders. I even work for an agency with a courageous female at the helm. When it comes to women taking names and kicking ass, I pretty much know nothing else. All of this made it especially shocking when I recently stumbled across a statistic claiming that only 3% of agency creative directors are female. Having known, worked for and worked with some amazingly talented, innovative, genius women in the creative industry, I feel certain the 3% stat isn’t a matter of capability. Having known, worked for and worked with some amazingly nurturing, empowering men in the creative industry, I also believe this isn’t a glass ceiling thing. So what is it? My hypothesis is that the 3% is, more than anything, a reflection of our failure to foster creative confidence in young women. And I say that as someone who was a victim of creative discouragement at a pivotal time in my life. (You can read that story here.) To this day, every time I experience a win vicariously through my clients, I reflect on the day I was told, by a guidance counselor no less, that a writing degree would get me nowhere. Then I think about all the awesomeness I would have missed had I listened to her. As girls, there is an especially precious and fleeting blip of time between childhood and adolescence in which we truly believe that we are capable of doing and becoming anything. We haven’t learned to worry or second guess or shrink our dreams because the world has yet to cloud our minds with fear and doubt. It’s a period during which we are a vessel of possibility, unencumbered by messages and expectations and limitations from the world around us. Simply put: it’s the magic, pivotal moment when everything matters–when the difference between a kind or harsh word, a push forward and a put down can change the entire course of a life. For the last couple years I have been harboring a secret dream: I want to see the women of the creative world band together to supercharge and inspire girls with the support, skills and most importantly, confidence, to know that they can not only be part of the industry we live and love, but leaders within it. I want girls to understand that creativity doesn’t have to be a side project or a weekend hobby, and there are places and ways to turn their passions and talents into the daily practice of their working lives. I want girls to hear that they don’t have to sit down, wait back, stay quiet and politely follow along. I want them to know it’s okay to have an opinion, bring a little opposition, stand up, speak out and take a stand for the things they believe in…and on behalf of themselves. Whether this dream will eventually come to fruition in the form of a creative retreat, a camp or a summit, I’m not quite sure, but I know there are a bunch of awesome women in this field ready and willing to pay-it-forward by boosting up the girls who will follow in our footsteps. In doing so, I believe we can make the 3% a thing of the past. We can choose to get involved and become mentors, supporters, advocates and champions. We are holding the keys that will unlock the massive creative potential in girls. Tomorrow is the International Day of the Girl. The mission of this day is “to help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential.” Yesterday I posed one simple question to some of the wise and wonderful women in my life. If you could tell the girls of the world one thing, what would it be? There were their responses… Brandy Amidon, Chief Financial Officer at Brains on Fire Emily Everhart, Gentle Nudger + Account Executive at Brains on Fire Cathy Harrison, Account Director at Brains on Fire Kim Hebert, Licensed Massage Therapist Mary Susan Henderson, Office Mom + BOF Glue at Brains on Fire Shannon Kohn, Community Shepherd Team Cheerleader at Brains on Fire Moe Megan, Puppet Master + Community Manager at Brains on Fire Nini Ordoubadi, Owner + Founder of Tay Tea Amy Taylor, Chief Wordologist + Stoke of the Fire at Brains on Fire Libby Williams, Owner + Founder of Libby Williams Photographs Rachael Wingo, Controller at Jeni’s Splendid Ice Creams Sara Bareilles, Pop Star I Did Not Interview For This Blog Post YOUR TURN: What’s one thing YOU would like to tell the girls of the world? Now…GO BE AWESOME! The post Unlocking the Creative Potential of Girls appeared first on Brains on Fire. |
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