Inspiredby nature.
It doesn't always have to be black and white: the classic design of the official watch of the Swiss Federal Railways is reinterpreted in this modern essence watch in intense ocean blue. The 41 mm watch with a color-coordinated case, bracelet and dial is a real eye-catcher. The textile strap is made from recycled material and lined with skin-friendly natural cork. Thanks to the innovative bracelet system, the bracelet can be changed in seconds, giving the watch a completely new look. The watch is suitable for a 20.00 mm bracelet.
Mondaine launches an international innovation in the watch industry with the new series 'essence'. The first-ever watch created using a castor oil composite for the casing, Mondaine's SBB essence also uses natural rubber for its strap and comes in a reusable case made of recycled PET. Based on exploring these recycled and renewable raw materials, essence keeps the same Swiss Railways clock design sensibility, while pushing the brand - and the watch industry - to think about ways to create more sustainably.
With SBB essence, Mondaine displays not only a spirit of innovation - as the first watch company to explore using castor oil in its manufacturing - but also a clear signal for sustainability and increasing the use of eco-friendly materials.
"Better is Better! We want to make things better and show that sustainability can also be perfectly combined visually and technically with the most demanding products, such as a watch. essence is designed for a growing group of people - those who have opted for a conscious way of life with respect to their diet, their buying habits, or their determination for protecting our environment. We are proud to launch a watch made from castor oil composite in collaboration with BASF and see this as a strong start towards growing sustainability. Our exploration of renewable and recycled materials has an added benefit of creating a Swiss-made timepiece, which will be available for CHF 170.00," Andr Bernheim, CEO Mondaine Watch Ltd., explained.
The SBB essence's clean and striking aesthetic is as significant as the modern materiality at its core. Welcoming an uncomplicated way of thinking and living, it features the sleek and streamlined iconic display of the Swiss railways clock, for which Mondaine is well known. And, in timeless style, it combines classic Swiss craftsmanship with innovative manufacturing methods. essence is composed mainly of renewable raw materials: The casing is made of 70% castor oil and glass fibers, and the watchband is made of approximately 40% natural rubber. Mondaine takes a holistic approach to the idea of the resource cycle. Consequently, essence is supplied in soft, gray felt-like packaging manufactured from recycled PET bottles that can be easily reused as a protective casing for mobile phones, sunglasses, and more.
Earth Day was a stark reminder: our planet is fragile, and time is of the essence. As one of the world's only carbon-neutral watchmakers, Mondaine Watch has a sustainability story that dates back to the company's founder.
The Mondaine watch collection feels like wearing nature on your sleeves - no pun intended! Featuring nature-inspired tones, this line of wristwatches has sustainability built in. Take this forest green watch that is made of recycled materials, including the textile strap with its cork lining.
While the colors vary, the clock face remains set in stone. But that's a good thing because the Swiss Railways clock is a legendary and timeless piece of Swiss design. In fact, it is one of the few elements of Mondaine watches that's been left untouched for many decades since the 1986 inception of the SBB Mondaine wristwatch.
The Swiss brand Mondaine Watch is the world's first climate-neutral watchmaker. Using innovative approaches in the sourcing of materials, the production, and even the distribution, Mondaine either reduces or compensates for any CO2 it emits.
As far back as 1951, Mondaine Watch used solar energy to power its plant. Today, the manufacturing plant in Biberist produces 80 percent of all the energy required. But transportation of goods, traveling, and manufacturing still create emissions. By working with NGOs specializing in reforestation, both locally and in Indonesia, Mondaine Watch compensates for these emissions in order to be 100 percent carbon-neutral.
Ronnie Bernstein, one of the two descendants of the Mondaine Watch founder, explains: "Sustainability has always been important to our parents. But we were ahead of the times as consumers did not yet comprehend what we were trying to do."
More and more of today's consumers are catching on to the importance of sustainability. And the Mondaine essence line is the logical answer of this Swiss watchmaker with sustainability itched in their DNA.
This is the quintessential line of wristwatches for those who care about nature. It is carefully made of mostly renewable materials, leaving a minimal ecological footprint. Lo and behold, we strongly feel that a Mondaine essence watch is a nature's child. Mondaine Watch is constantly innovating and sets the bar higher every year.
Starting in 2022, the Mondaine essence line will see a range of new colors. The design team has been actively scouting new colors while roaming the forests, beaches, and alpine trails of the world. We are excited about this new palette inspired by nature, starting with park green and deep ocean blue.
We certainly wouldn't expect all watch brands to create "green" watches made entirely of organic substances. But the solution lies somewhere in the middle, with the Mondaine essence being proof that sustainability in watchmaking is feasible.
As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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