Adding Value to Haskap berries

[Frank Moreland]

I have ordered a few kilograms of berries from Chris in Sask. He is
shipping them to a food lab in Maple Ridge. There is a group on the
west coast that work together to build branding strategies around
healthy food products by adding value to the food according what the
customers are demanding. We work from a values system by valuing all
the contributors to the food product from pollen to eating to compost.
While I thank Gary for calling me the value adding guru...I will share
the stage with the team I am connected with in BC to build and
maintain high quality food value chains.
The team on the west coast will be using the haskap berries to measure
and set benchmarks according to potential processes that can add
value. A small but powerful sales and brokerage part of the value
chain will provide specifications their customers demand and are
willing to pay for.
Trying to establish the most profitable value added product can take a
year or even two depending on the early harvests. Sample Products can
be made at BCIT or Le Duc in Alberta as sample production runs that
establish processes and recipes. Supplier Driven Marketing research
fills in the customer demand ans suggested retail price information.
This development timeline fits with the long timeline for growing
haskap berries.
Our team looks to fill the domestic market demand in BC, then Canada,
and then Japan if there is product left over.