Home cafe is a genre of chill Instagram videos in which disembodied hands assemble aesthetically-appealing drinks. The drinks not only look good, but, like ASMR and slime videos, they're made up of things that sound nice, like frozen orbs plinking into a glass, bubbly water fizzing into colorful syrup, or a glass straw stirring a mixture of ice and citrus.
There are hundreds of thousands if you search using #homecafe, but the trick is to search in Korean, with #홈카페, which translates to the same but has over a million posts. (The videos appear to be made mostly by Korean Instagrammers.)
Home cafe videos have a lot of analogues. Think of them like ASMR, but without the lingering creepiness of women whispering as they massage you through a screen. They're like slime videos, but for people who feel squicked out by fingers rooting around in sticky mixtures of glue. The decked-out drinks of the home cafe resemble Instagram's favorite over-the-top milkshakes. And, short and to the point, the clips are kinda like Tasty, but after a serious chill pill. Which is to say, home cafe plays to many niches.
Cooking videos can be stressful, loaded with expectations of what you could make and how you could mess up. Forget that, and scroll through the home cafe video instead. As the milky, pastel mixtures pour into a glass loaded with ice and finished with candies, feel your worries lift off, even if just for a single Instagram minute.
At The Home Cafe, coffee is always freshly roasted and goes along perfectly with the delicious homemade snacks, in a cosy atmosphere. It is an ideal place to study, read, have a meeting, and organize an event.
Second things that I saw is utensils! Range from stainless steel spoon for stirring to cute ice tongs, small tools can be an attention grabber. You can use what you have at home but, if you want to create an image for your accounts, I can see that you need to invest in fitting that aesthetic.
While you may think that maid cafes are mostly alike, there is one establishment in Akihabara that many believe represents the gold standard of high quality in maid cafe experiences, and that is the @home cafe.
Conveniently located just a few minutes from the JR Akihabara Station, @home cafe comprises of a total of six cafes, five on floors three to seven of the Mitsuwa Building (the second floor is devoted to selling goods), and one inside the Don Quijote building. Moreover, a location in Osaka is opening this June, bringing the total to seven.
They distinguish themselves from many other maid cafes in Akihabara not only for the quality of their food and the level of their professionalism but also for their refusal to engage in a practice commonly conducted by maid cafes, which is hiring part-timers (or sometimes active maid staff) to hand out fliers in the streets, which they feel cheapens the maid cafe experience and is not environmentally friendly since fliers are often discarded in the streets.
Moreover, many @home cafe maids have gone on to pursue careers as performing artists. For example, graduates include Kaori Matsumura of SKE 48, Nemu Yumemi and Emi Naruse of Dempagumi, Inc. and Mashiro of CY8ER. However, perhaps the most famous @home cafe maid is hitomi, who worked her way up the ranks of maids to become president, and is still executive officer, all the while retaining her role as the top maid in the organization. For her contributions to Akihabara and maid cafe culture, she was nominated Akihabara Tourism Ambassador in 2018.
Some of our readers may recall our last visit to @home cafe when we attended a special public recording of At Seventeen no Gokitaku Shimasenka? あっとせぶんてぃーんのご帰宅しませんか? (At Seventeen's Won't You Come Home?), a show on the Nippon Broadcasting System radio station featuring the members of At Seventeen, an idol unit composed of active @home cafe maids (also see our ongoing series Japanese Voices, currently featuring episodes of the show).
Since that was an exceptional experience, we returned on a regular day to give you a proper report on what you can expect as a customer making a visit to the cafe, or as @home cafe puts it, "masters" or "mistresses" "returning" to their "mansion."
Depending on your preference, you can choose which cafe to attend. Each floor is slightly different in mood and character, so it's up to you to find the one you like most. We visited the 7th floor. It is rare to see any of their six cafes with empty tables, so you can expect to wait before you get in. On our visit, the mood was very lively, with maids in their beautifully designed maid costumes busily attending to masters and mistresses.
We were guided to our table, and soon greeted by Aiku, a Premium Maid at @home cafe who just celebrated her third anniversary (@home cafe maids can rank up to Premium and Super Premium status within the organization) and also happens to be a member of At Seventeen. Masters and mistresses are assigned a maid when they first visit, and her name will be inscribed on your license card (membership card).
One of the fun aspects of becoming a regular at @home cafe is the Master's License Card, which is personalized with your name (however you wish to be called), your maid's name, and the date of your first visit. Your maid will explain the features of the license, which you are receiving for being such a good master or mistress.
At first, you receive a bronze card. At this point, you are a "Level 1 My Master." Depending on the number of visits, you will be able to rank up to a different card. For example, after five visits, you receive a Silver Card and become a "Familiar Master," after 50 visits, you receive a Gold Card and become "Eminent Master," and so on. The complete list is here. With each level, the entrance fee goes down and you receive benefits such as free chekis, new games you can play with maids, menu items you can order, new features on the @home cafe app (more about that below).
It wasn't long before the delicious food disappeared. Sometimes, maid cafes can be a bit stingy with their menu selections, investing more in sprinkles and whipped cream than in good quality dishes, but at @home cafe, everything is made with care from scratch, and you can taste the difference. There are even vegan items on the menu.
With so many charming maids, delicious food, entertaining activities and incentives to return (and we didn't even mention souvenirs and gifts available in the gift shop), it's no wonder @home cafe is consistently mentioned in tour books and websites as one of the best maid cafes in Japan. It's the kind of place you can comfortably visit with friends and family members, take your kids to, and recommend to anyone who would like to have a taste of Akihabara culture.
Join us each weekday for our unlimited soup, salad, and breadstick lunch. You can choose from our soup of the day for $9.99 or our homemade chili for $10.99. Soup/Chili comes with a garden salad and our garlic breadsticks.
Always a favorite of our for breakfast, lunch or dinner. Always busy, but the food is delivered efficiently. The home fries could be a little warmer, and I have trouble NOT ordering the cinnamon roll. The breakfast burrito is big enough to eat half now, half later.
Hit a home run with this great little cafe, busy on Sunday for lunch but service was excellent. Food was ready quickly. Recommend California BLT with soup of the day. The Razorbacks Rib Sandwich was also good and came with crispy homemade kettle chips.
Near To Here:
@home cafe is located in Tokyo's Akihabara, Kanda And Jimbocho districts. See our complete list of things to do in Tokyo's Akihabara, Kanda And Jimbocho districts, including places to eat, nightlife and places to stay.