Adding value to JBuilder 3/3
Buch
Well, me too. :))
Higher price is not necessarily bad, especially when you are market leader,
but having develpoed market, with several products offering almost same
features (well, not quite, not yet, but that time is coming) does not
warrant high prices.
Perhaps there is a way to cut a proce without actually cutting it?
How about to further modularize JBuilder, so one can purchase only what he
needs. Keep current product configurations (foundation, developer,
enterprise),
but enable expirienced developers to assemble their own version of JBuilder,
by hand picking modules they want. (and from Together, too).
In second part of my post, I proposed know-how and source code. If that
would be too expensive, Borlanf can use same mechanism mentioned above, that
is purchase what you need.
When looing at Rational, they have RUP, which is also major added value. How
about BUP? (no, not Betty :) )That would nicely fit to Together+JBuilder.
That would transform Borland more to "knowledge" type of company.
Which is playing safe, because if CBX fails, with JBuilder getting kicks
from Eclipse or joint NetBeans/Eclispe/Sun IDE (rumours), and Delphi ..err,
eh... so whats left (speaking in context of that scenario)?
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pnichols
> My friends, when we speak about JBuilder, always atribute it as "pricey".
> Well, me too. :))
> Higher price is not necessarily bad, especially when you are market
> leader, but having develpoed market, with several products offering almost
> same features (well, not quite, not yet, but that time is coming) does not
> warrant high prices.
> Perhaps there is a way to cut a proce without actually cutting it?
>
I think Borland will find it difficult to keep JB prices high, when the free
IDEs are catching up somewhat, especially when EJBs or JMS is not in the
mix.
What I think would work (although it will cut into the profit margin), is to
make a JB Pro that will essentially become Enterprise (without some of the
add ons like Crystal Reports), and a Enterprise version that will
essentially be the current Architect version.
If Borland does not address the higher prices for Pro and Enterprise per
features, their market share is going to diminish drastically. Yes, Borland
makes the best Java IDE, but is it 3000.00 per copy, better than Net Beans?
That is the question many IT shops are going to be asking.
I like the fact that Foundation has been resurrected, but without any built
in Web development (not even servlets or JSPs), I doubt that many will use
it outside of GUI development.