Boomerang Parental Control is Now Boomerang Family Safety!

[Vik Khanna]

We are finding that most of our families are using Boomerang across their devices in both child and parent mode. Very soon, we'll be introducing our own Family Messenger that will work across all devices and platforms and incorporate family group chat as well as 1:1 chat. This type of feature is not about "control." And then we have to look at back at what's in it for the kid - the implication of control does not resonate well.