YouTube Will Let You Skip and Customize Ads

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Gary Davison

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Jul 1, 2010, 10:45:22 PM7/1/10
to Community Fiber for Baltimore
From Mashable, explaining how Google's approach to TV advertising.

http://mashable.com/2010/06/29/youtube-skippable-ads/

YouTube is looking at allowing users to have more control over the ads
they view, and is exploring other revenue models for video
distribution.

Very interesting article. Of no direct competitive relevance to us,
but it is the sort of thing we need to know when dealing with them.

GCD
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