Maggie Ware
unread,Mar 24, 2015, 3:04:31 PM3/24/15Sign in to reply to author
Sign in to forward
You do not have permission to delete messages in this group
Either email addresses are anonymous for this group or you need the view member email addresses permission to view the original message
to blugrin-su...@googlegroups.com
Back on the 19th we posted this in the Etsy forum:
Well, we are totally unhappy about this issue. We have over 2000 items and we will return to the "dark ages" when we lose Betsi. For those of you who have never tried the app you would have no way of knowing how much time it saves for shop owners. Without a doubt Betsi has allowed a reduction in bulk editing time immensely. Where it would have taken an hour to edit items using the tools Etsy offers it would take 15 minutes (or less) with Betsi. We can only hope Etsy comes up with a straight forward tool to make changes in bulk and that that tool is not a half way attempt to replace Betsi.
Since the 19th we have spent many hours plotting a course for the future of our little company.
Back in 2008 we acquired our domain name and parked it for future use.
We’ve watched our business grow over time and have been pleased with the outcome. Alas, we must remember how many “sudden” changes we’ve been through with Etsy.
In our shop the month of March has notoriously become our “low” month. We’ve seen all kinds of changes rolled out in March. Changes that kill sales, scramble listings, infuriate sellers, and make us want to rip our hair out. We’re tired. We aren't 20 somethings anymore. (both over 70)
This year Etsy dropped a bomb and the explosion has been heard around the world.
Our sales don’t reflect it yet, and it isn’t felt in all the other shops effected by this change yet either, but we all will feel it when we lose Betsi and are no longer able to bulk edit everything about our ads in “one edit.” Betsi allows us to change an ad and a couple thousand ads with 1 click of the enter button.
The “new” Etsy Listing Manager certainly allows shop owners to edit their listing faster than before but the editing is still done '1 ad' at a time in most cases.
Example #1:
Maintaining 2000+ ads on a daily basis in order to change our tags it takes approximately 1.5 to 2 minutes to individually edit an ad’s tags using the Listing Manager.
The individual ad has to be opened, deletions made, new tags typed in or copy/pasted in, click the button to send changes, wait for lag time and then edits have to be double checked for accuracy because Etsy is having problems with ads reverting to their original state on a random basis. So another 15 seconds to double check the changes brings the editing time to 1.75 to 2 minutes per ad. Multiply 1.75 by 2066 (our current listing count) and the total is 3615.5 minutes and that equals a little over 60 hours of sitting at the computer to edit the tags in all our ads. Using Betsi it takes less than 2 hours and the computer does the work. Drag and Drop functions are wonderful, less typing needed. Look at the savings.
60 hours at Texas minimum wage (7.25 per hour) = $435 in labor costs just to change tags. 60 hours that could be used to list new product and any other number of tasks necessary in our shop.
Let’s face it shop owners: TIME IS MONEY!
Example #2: Let’s look at something easier.
We want to add a line to our descriptions in every ad. That’s a totally unrealistic change to make without Betsi.
In Etsy each ad has to be edited, not with the listing manager, but by opening each item via the “edit” function and copying/pasting the information into the description section of the item’s edit page, clicking the publish button, and another button because Etsy has a need to protect us from ourselves by requiring us to answer 2 times that we want the changes made to the ad and then having to reread the ad to make sure Etsy made the change as we wrote it and didn’t revert back to the old ad.
This change may have been something about a limited time “free shipping event” or something to do with the Holidays. Remember, these entries have to be removed once the event has passed. Think “Black Friday”. You could put the information in the Shop Announcements section of the front page but in our opinion very few shoppers take the time to read the information there unless they run across a problem and then as a last resort they open the drop down section of the shop announcement.
The first half of this change takes approximately 3.5 minutes because of all the steps involved. Remember, this information has to be deleted after the event so the time is double. The first half of the change factors out as: 2066 ads X 3.5 minutes = 7,231 minutes = 120.5 hours. Now multiply that by 2 for the process to remove the change after the event, another 120.5 hours with Etsy. With Betsi it is even faster than changing tags. This edit takes less than 15 minutes and while Betsi is making the changes we are free to work in our shop. The software does the work, not us. Wow!
Step 1 = 120.5 hours, Step 2 = 120.5 hours = 241 hours x 7.25 (Texas minimum wage) = $1747.25.
Let’s face it shop owners; TIME IS MONEY!
Example #3:
If we find a change needs to be made in the Materials section, by golly, step 1 of example #2 goes into effect again. Another 120.5 hours out of our lives to makes changes to the materials section. 120.5 hours x 7.25 = $874 in minimum wage money. My time is worth more than 7.25 per hours. We aren’t working for free, time is money!
The 3 examples total up to: 421 hours at a minimum wage cost of $3,052.
Well you may be thinking these old folks running this shop just can’t get the information right the first time and that creates the need to make changes to the ads. Not even close to the reality of running a shop this size (and we are small compared to so many).
Over the years Etsy has reminded their shop owners (renters) to make changes to their ads to keep them fresh. You know, change your photos, rephrase your titles (to suit Google, Etsy, whomever), sync up your titles with the opening lines of the description. Match your tags to your title/description, etc.
So, in the end we are reminded of the adage heard when we were young; “Don’t put all your eggs in one basket” and this certainly applies to Etsy.
If Etsy goes through with disconnecting Betsi they will have dropped our basket without providing any viable alternative or methodology to WORK SMART NOT HARD. Not through anything we have done but through an absence of forethought on their part we are left to clean up 2066 broken eggs each and every time we want or they want us to change something. That is quite a mess.
We have dusted off our domain name, signed up with Shopify and plan to spend the future setting up our own shop under, our own name, with our own payment processer thanks to PayPal.