social marketing

[Eric]

I am working on a project for school and was wondering if u could
explain the diference between social marketing and regular marketing

[BlueWater Outreach]

Thank you for your question.

"Social Marketing" refers to the application of marketing principles
to solve specific problems in society. Social marketing seeks to sell
ideas, attitudes, and behaviors -- not to benefit the marketer, but to
benefit the target audience and the general society.

Social marketing provides a mechanism for tackling problems - such as
environmental issues, health concerns, disaster readiness, etc.-- by
encouraging people to voluntarily adopt positive behaviors.