Kody Norris
These festivals hold up the industry
Amanda Cooke
Manager made graphic
Radio + Consistency helped festival from from a few hundred to a few thousand
Kevin Keating
How to bring new people?
Many events are aging out -
Email marketing great for getting previous folks to come back
Social Media is how you find new people-
Thoughts:
Resources on IBMA website for festival support - social media, graphic design, regionally targeted ads,
Mini grants for festivals - promotion
Biggest thing is email groups - communication opportunities Share with Bluegrass Associations and Event Producers - Grants
IBMA Artist Ambassadors
Festival Maps Google Integration
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