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On Nov 20, 2023, at 9:53 AM, austinmscelzo <austin...@gmail.com> wrote:
Would anyone like to attend a bluegrass associations / event production meeting at the SPBGMA Conference in Nashville?Dave Nesbit attempted to put one together last year. The two of us are willing to host.I'll be attending the whole weekend with the Rock Hearts.
<Screenshot 2023-11-20 at 10.51.27 AM.png>Austin Scelzo, Musician, Educator
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On Jan 24, 2024, at 5:49 AM, Kyle Ochs <kyle...@sustainfestivals.org> wrote:
Yes, I doubt I can make it down to Nashville this weekend but even if someone could create a Zoom meeting and turned their laptop on for the 10am meeting, perhaps some of us could listen and learn!
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On Jan 26, 2024, at 12:54 PM, RICH <ybe...@yahoo.com> wrote:
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Proposed Topics:
Cultivating new customers to Bluegrass. Specifically ticket buyers
Leadership Bluegrass class of 2023 created a round table discussion, in blog and audio format about this topic: Attracting New Audiences to Bluegrass Music - Leadership Bluegrass 2023 Panel
Volunteer tickets for young folks who offer to run social media for x number of posts or months
CBA has had an experience not getting enough traction with young volunteer social media managers. We're now using a professional digital marketing firm, with a goal of 3X return on investment
It was suggested to Give the internship a title ie: “Artist Relations”, “Social Media Intern”
CBA has had two approaches: (a) bringing younger acts (like Molly Tuttle last year) that will attract non-trad audiences and (2) focused social media (Meta) campaign to spread the word to bluegrass-adjacent audiences.
“New customers are young customers” -New ticket buyers are young people who can afford tickets
“YAM” program - successful Young Appalachian Musicians also “JAM”
Improve awareness of history
The evolution of Bluegrass music and what is trending vs. declining
Ticketed show sales - Lower in all areas of the industry
Disposable income during post pandemic improved sales, now they have returned to pre-pandemic sales
Ticketed shows down 50%
$5 college student tix?
Hosting jams, eventually young folks show up, then they learn about festivals
Growing a reputation as a picking festival increases draw
Colorado bands tend to draw young audiences - borderline between traditional and progressive
An attraction at a festival is to see big names hanging out at the festival jamming late at night
“Pickin’ with the pros” - late night after show band plays with fans extremely effective
Digital marketing, meta-specifically
“Meta is parent company of Facebook and Instagram and Whatsap”
Organic posting, more shares the better
Promoted advertising different than a boosted post
Tied into ticketing system to track success
Goal is 3x Return on Investment
Reels, YouTube Shorts, and short form video great for new audiences
Best right now are visually attention grabbing, but informative through AUDIO - Ie beautiful backdrop + narration
Attention grabbing shorts
CBA offered this example: We worked with a cinematographer to shoot one-song performances at last year's festival, and did a short - vertical https://www.instagram.com/p/C2h5bBxxB0V/?hl=en
Anonymous robotic female voice AI
Liability insurance.
Events up to 500 covered in general liability policy, larger events need to be specifically called out
Alcohol sales make this more expensive. Other event activities, such as trampolines, jumpy houses, water sports require special coveraege
For small events (house concert/ jams) sometimes volunteers will put up a sign or banner promoting California Bluegrass Assoc - even if we don’t know about the event. This could lead attendees to believe CBA is responsible for the full event and has liability. Terms like “Supported by CBA” as opposed to “Sponsored by” may help differentiate.
Non-profit insurance alliance annual
Today’s balance of print media and terrestrial radio versus digital marketing. We are still finding ourselves doing both, but it is shifting.
Podunk Bluegrass Festival recommends Postcards instead of flyers - $150 for 1,000
Terrestrial/internet radio - add elements of Social media integration. Record interviews, chat rooms/groups, post announcements to social media
Bluegrass Jamboree runs a facebook chat during their program- it’s as simple as posting a picture and asking for folks to participate live through comments during the program
“Earned media” - free
Electronic, will call systems versus physical, ticketing for admission, camping, reserve seating.
Comp for bands “guest list” being an editable google sheet that is shared between artist and artist relations
Tix
Band book, vendor book, guest book
Customer, database and newsletter, builders, user-friendly to promoters. There are several out there that provide back office services beyond spreadsheets and newsletters.
Re-purpose Newsletter e-blast
Screen record reading through your e-blast
YouTube is now a Social media platform, you can post pictures and text - It was suggested that promoters team up with related YouTube influencers to do some cross promotion. One easy example would be to provide the band/influencer identity with text and an image so that it is easy for them to quickly share and vice versa
“We use Passage Ticketing and we really have been pleased and we are looking at white listing the platform”