Business Management 1 2 Textbook

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Stanisha Kunselman

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Jul 21, 2024, 3:11:49 PM7/21/24

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Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. The authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. The text also acknowledges the constant need to examine how decisions affect cash flow and the value of each customer.

business management 1 2 textbook

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A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

Global Business Management, version 1.0 is suitable for courses on international or global business management that cover the fundamentals of multinational firm management and the role of the global manager at the two- and four-year undergraduate and MBA levels.

Global Business Management, version 1.0 covers all aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Its fresh approach directly addresses the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and management.

The idea that management itself remains an evolving field underpins the book, reflecting the continuous disruptions of new ideas and technologies, as well as global political, economic, and social developments. To understand the new disruptions, the author strives to help students master the fundamentals and modern history of international management and global business.

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

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Sanjyot P. Dunung (MBA Thunderbird School of Global Management) is a serial entrepreneur and global business executive with expertise in managing businesses through economic cycles and transformational change. A business evangelist and catalyst of growth, she has multidisciplinary skills in strategic planning, business development, raising venture and private capital, proprietary product development, channel partner strategy, and leading global teams. Sanjyot has a track record of helping businesses optimize costs and efficiencies by developing and implementing innovative digital learning and content solutions, including SaaS B2C and B2B, across multiple vertical markets.

Sanjyot has extensive global expertise with intuitive and seasoned in-depth knowledge of the intersection of business, global affairs, culture, technology, and education. She is a recognized thought leader integrating strategic global business and cultural leadership. Additionally, blending the practitioner-academic mindset, she provides consultative mentoring and problem-solving to boards and senior management.

Sanjyot is currently CEO and founder of Atma Global, an award-winning developer of innovative learning content and solutions, focusing on countries, cultures, business and global topics for the corporate, education, government, and travel markets. The firm recently launched Atma Insights, an award-winning digital streaming subscription service, featuring proprietary engaging and essential culture, country, business and global topics learning videos.

She leads Atma Cultural Advisory Services, which provides thought leadership to global institutions, including the Fortune 500 and the government, on the impact, effectiveness, and cultural suitability of marketing, advertising, communications, and business processes and programs in target groups and across borders. The firm develops cost-effective learning solutions, enhancing the effectiveness of institutional initiatives and improving overall profitability.

Sanjyot writes articles, appears on global media, and is often a guest speaker at conferences and seminars addressing international business, global cultures, and entrepreneurship. She has written sixteen business books including International Business: Opportunities and Challenges in a Flattening World (FlatWorld) and Global Business Management (FlatWorld). Sanjyot began her career as a banker in New York with American and Japanese banks.

Sanjyot currently serves on the Board of Advisors, Truman Center for National Policy, Advisory Board of the Thunderbird School of Global Management and the Board of Trustees, National Small Business Association. Previously, she served as a member of the Board of Directors of UNICEF USA. She mentors entrepreneurs around the world. Her first activist young adult novel, Maddie & Sayara, explores the diverging paths of young girls around the world.

Even though this text is now 10 years old (2012) many of the areas and ideas for small business are still relevant for some small medium enterprises. They are not for the current trend towards non-brick/mortar and on-line methods of doing small business although Chapter 4 is designed to address the areas of E-Business and E-Commerce that were relevant 10 years ago, This book does not contain an index or glossary but does have a table of contents.

I have used this text for several years and the accuracy and error-free aspects are in need of repair due to age. Most of the links and references are no longer available on the internet but none the less students do learn from the discussions and basics illustrated in the writings.

This text would be terrific if someone would take the time to update the references and links so the material presented would be better understood by the students and not be frustrating to them. The way were overcame this to some degree was by having the students do research and locate more current links and examples to replace the ones that did not work. My students were able to gain a good level of understanding on how small businesses are built and operated with the materials and use of supplemental information.

My students felt that there was a minimum of extraneous information and the text even though fairly basic was easy to navigate and complete assignments related to the text. The ability to search and locate information was helpful.

The modularity for students was through a easily navigable table of contents to drill down to the sections within the chapters by simply using the link/headings. Cut and paste was available to take out sections that might be used for focusing and student interactions.

This headings and structure were very easily understood and quite logical in helping students go from a macro view to focusing on specific topics to gain a better understand and clarity of the subject.

The text was easily navigated through the ever present return to table of contents and hot links for all chapters and sub headings. Images and charts were clear even though not very creative. The main distraction was the links in the chapters to videos, online references, etc. were for the most part not functional or available anymore due to age.

This is more of plea than comment for an update to this text or additional small business management texts be listed OER...small business is the heartbeat of business in America (and around the world) so this subject is taught in many schools and it would be terrific to have the authors update the text!

This book provides comprehensive content on small business management. I especially like the chapter contents of marketing basics, strategy, and plan. The information provided in the book is not new ( 2011 and older). I suggest the authors update...read more

The book has accurate content for small business management, however, some contents are for general businesses but not specifically for small management. For example, the chapter on Accounting and Cash Flow.

The text is internally consistent in terms of terminology and framework. I especially like the content of The Three Threads in each chapter. The three threads which summarize the implications of customer value, cash-flow, and digital technology and E-environment are very helpful for students to highlight their learning objectives.

The arrangement of the chapters and ideas covered does have a logical flow and the text can easily be divided into smaller sections at different times within the course. The chapters could be rearranged if necessary for a class. I would suggest adding some more figures and tables for better presentation.