Charles Keygen

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Taneka Tarring

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Aug 5, 2024, 12:29:59 PM8/5/24

to blacassweaton

WhatsAppcontinually brings you a large, earned audience to generate more sales. To calculate this new revenue, take no. of sales and marketing conversations x revenue per conversation (RPC). And watch it rise :)

WhatsApp is a highly profitable channel. Even with its extra cost per conversation, we see 10x return on ad spend (ROAS) on average. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

What's key to remember: WhatsApp comes with additional costs to channels like email, but it's worth the investment because it's highly profitable. The average return on campaign spend (ROCS) made by our clients is 10x. This is far above the 3-4x made by ads.

If you're a medium to large business looking to scale, you'll need to use the WhatsApp Business Platform (API). WhatsApp has trusted its API to official WhatsApp Business Solution Providers (BSPs) like charles.

However, WhatsApp Channels has many shortcomings if used as the only tool used by a business. It doesn't offer rich analytics or audience segmentation. In addition, brand messages don't sit in customers' feed next to family and friends and customers don't get notifications (so no 80-90% open rates).

But our key message is: for brands that want to nurture customers, host VIP programs and grow profitable relationships, WhatsApp Channels isn't suitable as the centerpiece of a WhatsApp strategy, but can work well together with a complete WhatsApp marketing strategy and platform like charles.

We believe so strongly in the power couple of WhatsApp and email that we offer CRM integrations with leading platforms like Emarsys and Klaviyo. Together, WhatsApp and CRM platforms make your cross-channel orchestration stronger.