Retail Customer Testimonial

[Bizresearch Laura Thieme]

I just saved thousands of dollars with Bizwatch – that sounds similar
to a popular insurance commercial but in this case it’s true.

The other day, I mentioned to Laura Thieme, President of Bizresearch,
that we were having a Google PPC campaign management issue. While our
company had experienced overall sales growth YOY, I had begun the mind-
numbing process of comparing our YOY Google paid search campaign
performance due to a suspicion some keywords had been mistakenly
paused. I wasn’t sure of how much it had cost our company in lost
conversions and online orders. Laura mentioned she could import our
Google Adwords PPC data for 13 months and help me determine the exact
problem. She loaded our campaign into her proprietary search analytics
program, Bizwatch, and within an hour we were analyzing YOY campaign,
ad group and specific keyword losses. We analyzed three keywords that
had sent historical strong conversions. We were able to determine the
exact amount of online orders we had lost, which we estimated were
worth about $25,000. If we had Bizwatch in place prior to our peak
season, we could have saved thousands in dollars of lost sales.
Thanks, Laura. You’ve built a winner.