library promotion
KAREN CROSSER
Hello Medlibbers,
Any ideas on how to promote one's library.
Are looking for ideas in order to become more "exposed" to the =
community, to Dr.s in the surrounding area, and to various health =
practitioners.
Would appreciate any ideas or experiences you have had.
Thanks, KC
MICHELYNN
Have you done a literature search? CINAHL covers
hospital library literature -- including my
article "Marketing the Full Service Library" which includes
24 promotional suggestions for hospital libraries. (National
Network, February 1996;20 (3):10
Michelynn McKnight
MICHELYNN
Chris Olson does *good* work!
Michelynn
Chris Olson
Hi Karen....
I would suggest a subscription to my newsletter Marketing Treasures. :-)
It's filled with original library promotion ideas and comes with library
clip art too.
We are currently in the process of updating our web site. I don't think the
following summary of issues is up yet, but you are welcome to browse what I
have here.
Chris Olson, M.L.S., M.A.S.
Chris Olson & Associates
Library Marketing Consultants
ol...@access.digex.net
http://www.chrisolson.com
410/647-6708
410/647-0415 fax
Marketing Treasures
>March/April 1997 (Volume 10 Number 3)
>
>Cover Article
>Strutting Your Stuff at a Trade Fair. Whether you are showing off your
>library at an internal company fair or a trade fair in a public mall,
>designing a table-top display or trade show booth can be fun. We tell you
>how to create an eye-catching table display using themes like "Our
>Resources are Growing," "Knowledge Enriches," or "The Information
>Station." And we help you find just the right accessories for the job
>without spending a fortune on a pre-fabricated display booth.
>
>Pearls of Wisdom
>Our regular feature column with short descriptions of handy
>promotion resources. Whether you're working on your web site or
>making a presentation, you can find sources for supplies and
>software here.
>
>Promotion Gems
>Lend a Hand. Community involvement works both ways - you shine as
>a point of light and your community gets much-needed help and
>support.
>
>Worth its Weight in Gold
>This issue of Marketing Treasures includes original library clip art.
>Graphics include National Library Week images, an "Energizer" information
>bunny, information wire, and a cyberspace ticket.
>
>Sparkling Reviews
>The Economics of Information: A Guide to Economic and Cost-
>Benefit Analysis for Information Professionals. By Bruce R.
>Kingma. Libraries Unlimited, 1996.
>
>Treasure Tips
>Custom Post-it=AE Notes for your laser printer are now available at your
>local office supply store. We give you ideas and tips on how to use them
>in your promotion program.
>
>January/February 1997 (Volume 10 Number 3)
>
>Cover Article
>Designing the Future: The New Logo of the Special Libraries
>Association. SLA has a new image, and we talked to the designer
>and the logo selection committee about what they wanted to
>communicate and what the process of deciding on a logo involved.
>Good background if you're considering a new logo.
>
>Pearls of Wisdom
>Our regular feature column with short descriptions of handy
>promotion resources. Custom report binders, promotional
>mousepads, and web site artwork are just a few of our pearls this
>month.
>
>Inside Treasure
>Hitch your Wagon to a Star. Tie your marketing effort to a
>recognized brand name - and people will pay attention. Using
>established, respected brands increases your credibility, and we
>give you the strategies for making the most of the brand name
>link.
>
>Worth its Weight in Gold
>National Library Week is coming soon. Why send a routine
>invitation when you can entice your clients with a novel,
>colorful, and memorable message? Here are some ideas to get you started.
>
>Promotion Gems
>Food is always a good attraction for library events. We review some
>luscious food gifts and party fare, from fresh fruit, through regional
>specialties, to
>sugarless treats.
>
>Sparkling Reviews
>Strategic Management for Public Libraries: A Handbook. By Robert
>M. Hayes & Virginia A. Walter, Greenwood Press, 1996.
>
>Treasure Tips
>Selecting the right paper can be a headache. Here's a quick guide
>to paper types, weights, fibers, brightness and finishes. Choose
>the best paper for the project at hand.
>
>
>November/December 1996 (Volume 10 Number 2)
>
>Cover Article
>The End Users are Coming--And You're More Important than Ever.
>You'll be surprised to discover how much librarians are needed to
>back up end user searchers. We talked with Cindy Hill at
>SunMicrosystems and found out that her job has become busier and
>more interesting with the advent of end-user searching.
>
>Pearls of Wisdom
>Our regular feature column with short descriptions of handy
>promotion resources. Ideas for holiday gifts and holiday
>entertainment help you at this important time of the year. Are
>you raising your fees? We offer some suggestions to make the
>price hike easy to swallow.
>
>Worth its Weight in Gold
>This issue of Marketing Treasures includes original library clip art. Our
>holiday clip art collection features images for seasonal
>newsletters, invitations, memos and nametags - and we have a
>bonus library stamp.
>
>Promotion Gems
>Web sites are all the rage and we offer hints on designing a
>memorable, informative and easy-to-use site.
>
>Sparkling Reviews
>101 Ways to Captivate a Business Audience - a gem of a book on
>presentations. By Sue Gaulke, AMACOM, 1997.
>
>Treasure Tips
>Dressing up your publications with holiday accents adds color and
>light to gloomy winter days. Hints on keeping your printed
>products easy to read benefit your customers who are getting into
>the bifocal age.
If you would like more information about Marketing Treasures or a sample
issue, you can contact us at (410) 647-6708, by fax at (410) 647-0415, or
by email via ol...@access.digex.net.
>
Chris Olson
Chris Olson & Associates
Publisher
Marketing Treasures
The newsletter with promotion ideas and clip art for librarians.
http://www.chrisolson.com/marketingtreasures.html
>=1A
>
>Hello Medlibbers,
>
>Any ideas on how to promote one's library.
>
>Are looking for ideas in order to become more "exposed" to the community,
>to Dr.s in the surrounding area, and to various health practitioners.
Juan Rodriguez-Tafur M.D.
Dear Michelynn:
I would greatly appreciate if you send me a copy of your article.....its
very important for me.
Thanking in advance for your kindness.
Juan Rodriguez-Tafur M.D.
Dept. of Dynamic Sciences
San Fernando Faculty of Medicine
San Marcos University
Lima - Peru
PD: My P.O. Box 110025 Lima 11 Peru.
Beatrice M Doran
I gave a paper at the Medical/Law Librarians conference in Sydney,
Australia two years ago called"There is more to marketing the medical
library than promotional wizardry" which was published in the Conference
proceedings "Synergy in Sydney". If you would like a copy please let me
know and I will sent it to you.
Best wishes,
Beatrice Doran
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Beatrice M Doran bdo...@rcsi.ie
Librarian tel
+353-1-402 2412
Royal College of Surgeons in Ireland fax +353-1 402 2457
The Mercer Library, Mercer Street Lower
Dublin 2, Ireland
KAREN CROSSER
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Hello,
Thank you so much for offering help.
I would truley like a copy of your paper.
My address is below and I'll gladly reimburse you for any postage.
Thanks again,
KC
Karen Crosser
Medical Librarian
Regional Medical Library
Area Health Education Center
223 East Jackson
Jonesboro, AR 72401
phone: 501-972-1290
fax: 501-931-0839
e-mail: kcro...@ahecne.uams.edu.
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From: Beatrice M Doran[SMTP:bdo...@RCSI.IE]
Sent: Wednesday, March 19, 1997 10:00 AM
To: MEDL...@LISTSERV.ACSU.BUFFALO.EDU
Subject: Re: library promotion
Best wishes,
Beatrice Doran
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Kimberly A. Hancock
Please send me a copy of your paper
Thank you so much
Kimberly Hancock
Librarian
Western Memorial Regional Hospital
P.O. Box 2005
Corner Brook, NF
A2H 6J7
CANADA
FAX 709-634-2649
khan...@atcon.com
khan...@atcon.com
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