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Catalog Sales in Japan

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RKa...@doc.gov

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Jul 21, 1995, 3:00:00 AM7/21/95
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7/21/95

A number of postings to this list have indicated an interest in catalog sales
in Japan. Reports on market opportunities in Japan from the U.S. Department of
Commerce's Commercial Service can be found on the Economic Bulletin Board
(telnet to ebb.stat-usa.gov or modem to 202-482-2584; HelpLine 202-482-1986);
on the Web at htt://www.stat-usa.gov; or via the University of Michigan
(gopher to Economics and Finance).

The U.S. Department of Commerce has been actively promoting U.S. catalog
sales in Japan. The following is the press release for American Catalog House
Phase II, sponsored by the U.S. Department of Commerce, which will run until
December 29, 1995 at locations in Osaka (Asia Pacific Trade Center) and Tokyo
(World Trade Center/MIPRO). While no additional participants will be accepted
for American Catalog House Phase II, it is expected that over the coming year,
the U.S. Department of Commerce will make similar opportunities available to
U.S. catalog companies interested in the Japanese market.


News Release

American Catalog House in Japan


Outline of Operations:

American Catalog House is a walk-in catalog sales outlet
where Japanese consumers can purchase 122 different U.S.
mail order catalogs for a nominal fee and make immediate fax
orders using a special bilingual order form. ACH will also
display sample merchandise and provide visitors with
counseling on personal import from the U.S.

Exhibits:

122 catalogs from 119 U.S. catalogers recruited by the U.S.
Department of Commerce

- Apparel, educational toys & products, sports/outdoor items,
hobby products, arts & crafts, gift items, accessories, DIY
(do-it-yourself) products, home furnishings, etc.

Price of catalogs:

400 yen for the first catalog
300 yen for each additional catalog

Price of ordering by fax:

300 yen per order


Organizers:

Tokyo - U.S. and Foreign Commercial Service, U.S. Embassy,
Tokyo in cooperation with Manufactured Imports
Promotion Organization (MIPRO) and Sanyo Electric
Co., Ltd.

Osaka - U.S. & Foreign Commercial Service, Osaka in
cooperation with the Osaka Chamber of Commerce &
Industry and Asia and Pacific Trade Center (ATC)
Corporation

Venue:

Tokyo - World Import Mart 6F, Sunshine City, Ikebukuro
3-1-3 Higashi Ikebukuro, Toshima-ku, Tokyo 170
(in front of MIPRO's Personal Imports Corner)
Phone: 03-5992-0871

Osaka - International Trade Mart (ITM) 2F
Asia Pacific Trade Center (ATC), Osaka Nanko
2-1-10 Nanko-Kita, Suminoe-ku, Osaka 559
Phone: 06-615-5306
Period:

In both Tokyo and Osaka: July 1 - December 29, 1995

Hours of Operation:

Tokyo - 10:30 - 18:00 closed on Mondays except 7/3
Osaka - 10:00 - 18:00


For further information, please contact the Project Manager:

Bruce Harsh
Office of Service Industries
U.S. Department of Commerce
Tel: 202-482-4582 Fax: 202-482-2669

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