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Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever!
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knowled...@hotmail.com
Jun 17, 2007, 8:01:09 AM6/17/07
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Have you ever received a sales letter or marketing piece that didn't speak to you at all?
What about receiving a communication that addressed you as 'madam', when in fact you are a chap? (... and vice versa)
One of the biggest secrets of getting a better response and a higher ROI (Return On Investment) for your marketing messages is to ensure you 'BEST FIT' the communication to the differing segments within your list.
Say if you've 500 pe...
Read full article at http://www.knowledgefield.com/articles/why-slicing-and-dicing-your-customer-list-can-give-your-customers-the-most-targeted-message-ever.shtml
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