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media tech for growing program

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Jeff Hogan

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May 29, 2012, 8:46:55 AM5/29/12
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From: Jimenez, Marilyn

I have been asked to help define the position or media technologist/teacher
for our media studies program. We are not looking for someone to manage a
lab, because we do not have a dedicated lab. We are looking for someone who
knows how to handle, service (if need be), schedule the use of cameras and
other ancillary video equipment as well teach a course on lighting or audio.
We are thinking of a position analogous to the tech person in a theater or
dance department. Also, what would the salary (part-time or full) for such
a position be?

Thank you in advance for your advice.

Prof. Marilyn Jimenez
Hobart and William Smith Colleges



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Jeff Hogan

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May 29, 2012, 3:05:40 PM5/29/12
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From: troyapeterson

This answer may be offensive to the sensibilities of academics but given the
rise of Google+ Hangouts that publish straight to YouTube and the rise of
low cost mobile HD cameras this is the only legitimate model imho is
teaching people to fish. Media literacy is the new literacy meaning modern
citizens should all be competent in basic audio and video production and
able to teach these skills to others.

To this end, I believe part of the description should be organizing a list
of web resources (YouTube videos and how to's) of best practices in lighting
and sound design, "point and shoot" audio production, and basics of audio
and video editing as well as common hardware. It may also be useful for
this person to create some written/printed materials that can be distributed
to faculty and students with an eye toward an ad hoc media production team
on the fly.

While this person should be (or become) an expert resource anyone in
education (yes, anyone) needs to be competent in both knowing basic media
production. This is comparable to being able to read and write 100 years
ago. Many many people believe this is too hard, too challenging or not
their job, but again, in 2012 this is a basic 21st century skill comparable
to reading to typing even 20 years ago. An argument could be made that
these are critical skills for each citizen to have for every citizen in a
modern democracy and any educational institution that does not require it
has no legitimacy.

Workshops for students and professors should be mandatory as well as
demonstrating competence in all 5 basic media roles.

1) presentation
2) lighting/set
3) video composition/shooting/editing
4) audio techniques and hardware
5) broadcast technologies (Skype, Hangouts, FaceTime, YouTube, Vimeo and the
schools video hosting)

I'd be happy to discuss this with anyone who's interested. I apologize if my
tone is offensive in anyway but I believe we're to the point where it's
irresponsible for staff at an academic institution to be ignorant of these
basic skills.

This position should be considered a senior faculty position as their
purpose is to bring everyone into the 2000's and from a budgetary standpoint
will make every other member of the faculty more valuable.

Troy A. Peterson
Independent Edupunk

EDTECH Editor Hogan

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May 30, 2012, 8:09:53 AM5/30/12
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From: Greg Relaford

I generally agree with Troy, though I suspect that the path to this goal is complicated as heck for all sorts of reasons, not just reluctance by faculty. In fact, often not primarily due to reluctance by faculty.

For that reason, I especially applaud Troy's last point, that this be a senior position, if at all possible.

Getting buy-in is key, and it has to include management and faculty. Top down won't work well, if at all. Grassroots efforts sound good, but if no budget, time, resources, get allocated to make it all happen...good luck.

In K-12, and likely in most colleges and universities, faculty, calendar and resource time is precious and scarce. It takes serious leadership, and acknowledgement of leadership, to pull off this sort of change. These skills need to be demonstrably linked to the curriculum goals already in place. The goals have changed only a little, but the opportunities for getting there have changed tremendously.

Getting key faculty to experience educational environments where some of these practices are already second nature is also key. Visits, physical or virtual; more time, more resources. No clout, no resources, no time.

Greg Relaford
Technology Director
Seattle Academy of Arts and Sciences

EDTECH Editor Hogan

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May 30, 2012, 8:43:55 AM5/30/12
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From: Jeff Hogan Greg,

I also echo that. I know when I first got into educational technology in the K-12 system we were pushing hard to make a technology integration position administrative.

Because buy in must come from the top -- and if it isn't going to be bought from the rank and file it should at least be written into the performance reviews.

I don't think (at least not on any scale that I've seen) that happened.

Now that the media specialist and technology specialist positions are becoming morphed into one this is a greater need.

*******
Jeff Hogan, MS
Instructional Technology Specialist
Health Sciences
West Campus Representative for PSLT
VALENCIACOLLEGE - West Campus
1800 S. Kirkman, 4-14
Orlando, Florida 32811
Editor EDTECH http://www.h-net.org/~edweb/

EDTECH Editor Hogan

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May 30, 2012, 9:33:24 AM5/30/12
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From: troyapeterson [mailto:troyap...@gmail.com]

While I agree top down won't work, but also believe that any organization
that claims to have education as its focus but does not put media literacy
as a central focus and immediate priority has no legitimacy and should close
it's doors. It has no right to be an accredited institution charging money
to prepare students to live in the future if any member of it is no longer
in the present.

While I recognize large organizations are slow to adopt new things, we're
not talking about something that came out of no where. The redundancy
caused by this inaction in adoption of widely distributed, economical tech
is the root cause of the scarcity of faculty, calendar and resource time.
Lack of priority in this area in 2012 demonstrates the height of
irresponsibility and a criminal lack of vision and leadership over the last
decade.

Any public institution has a responsibility to reach as many people as
effectively as possible with the resources allocated. The technology to
provide this isn't something coming, something new or something expensive,
it's a series of things that have been eschewed to support an outdated mode
of delivery.

If these organizations, particularly land grant institutions are not willing
to prioritize the scalability and accessibility of their services by
adopting basic, modern communication and collaboration technologies then
they have outlived their claim to public funds.


Troy A. Peterson
Citizen

PS I realize this is an unpopular opinion but you would be amazed at how
well this position is received by your Alums, Students and the Public at
large. The proclamation was nailed to the door 20 years ago and the people
on the outside have been reading it. As access to other information is
skyrocketing tuitions are rising and student loan debt is crippling our
society. Increasing accessibility is the key to relevance in this new
landscape if your org does realize it, can't or won't mobilize around
it...run to safe havens. It's not coming, it's here. :)

EDTECH Editor Hogan

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May 30, 2012, 10:01:24 AM5/30/12
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From: Jimenez, Marilyn [mailto:jim...@hws.edu]


Somehow my original query was misinterpreted. Our faculty is perfectly
capable of teaching all types of media technologies; we are simply too busy
teaching the advanced courses to teach the basics to an ever growing number
of majors. We also no longer have the time to keep track of and maintain
equipment. Hence, we are looking to create a position that would address
those needs.

EDTECH Editor Hogan

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May 30, 2012, 12:47:02 PM5/30/12
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From: Troy A. Peterson [mailto:troyap...@gmail.com]

My apologies, I take full responsibility. Marilyn, can you describe the
current state of your media situation?

1) What types of A/V gear? Cameras, Mics, Point and Shoot, Tablets...
2) How is media collected/distributed?
3) Who currently runs the gear and how is it distributed for classroom or
event capture?
4) Is there a global annual budget for gear or is it by department? Who
decides purchase decisions and on what basis?
5) Is there a future plan for universal capture and storage of media/events?

These answers to these 5 questions (and probably a few more) would really
make a big difference in the requirements of the position.

Troy A. Peterson
Apologetic Rabble Rouser

EDTECH Editor Hogan

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May 30, 2012, 1:28:30 PM5/30/12
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From: Greg Relaford [mailto:greg.r...@gmail.com]

Sorry! I posted to the response, not the original post of yours. I've sent a job description and salary off list; we just filled a somewhat similar position.

Greg Relaford
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