From: Randy Edwards [mailto:
redw...@golgotha.net]
> I would like to hear your reactions to and comments about the commentary.
The book's author, Larry Cuban, hits on a note that many in EdTech do not
want to hear or acknowledge. After years of lobbying to promote EdTech and
after much money spent, EdTech now has momentum and inertia. Tech companies
and popular culture support this with their mantra about technology -- which
always, it seems, evolves in positive ways and *never* in a negative
direction.
The moral/ethical aspects raised by Cuban about using untested technology
is one I have not pondered a great deal. Teachers try new ideas all the time
in their classrooms, but few of those ideas have the backing of an entire
industry nor are their experiments anywhere near as costly as the ones done
in EdTech. I have to immediately draw a link to the millions of dollars Peru
sunk into the OLPC initiative, a program pushed by hype and which appears to
have delivered very little on its promises and the millions of dollars sunk
into it.
From the article:
> What makes this unethical (but not illegal) is that school boards and
> superintendents made the decision to contract with the for-profit firm
> of Channel 1 knowing that for two minutes a day, commercials would be
> shown to a captive audience.
Is this really any difference to requiring the use of web sites who push
advertising onto students?
I think the article's author is making a weak point here. In our
corporate- controlled society and culture, we need to maintain hard and fast
lines about commercialization, and public schools and our gov'ts across the
country are failing in this task to the detriment of us all.
On one last point, I'd love to read Cuban's book, as I have long been
critical of the cyclical nature of "change" in many aspects of education
(e.g.
whole-word reading verus phonics-based reading) and I'd be curious to learn
more of his thoughts. Unfortunately, Amazon's (and/or Harvard Education
Press') price for his book is high enough ($28 for a paperback?) to prompt
me to wait until I run across it somewhere.
Regards,
.
Randy
--
"It used to be that brands were formed from people's desires; now it's the
people that are being formed according to the desires of the brands." --
From the 2012 movie "Branded".