International Marketing Handbook
Temporary Account
I'd like to know what alternatives there are as well. I'm in the process
of updating our International Marketing resource guide. I think
International Marketing Handbook is a great source. It would be even
better if it had some up-to-date successor. I'm disappointed that Gale
has decided to discontinue publishing it.
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= J. Peter Thayer, Assistant Librarian =
= Penfield Library =
= State University of New York College at Oswego =
= Oswego, NY =
= E-mail: tem...@oswego.edu =
= Phone: (315) 341-3557 =
= =
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On Sat, 30 Nov 1996, Mary Ann Kirchner wrote:
> Sorry if this thread has already been followed--I'm fairly new to the list.
>
> Gale Research published a three-volume set (3rd ed.), _International
> Marketing Handbook_ in 1988. A 1996 edition was scheduled, but was not
> published and, according to a rep, Gale has canceled publication of this
> set altogehter.
>
> Can anyone suggest a replacement, either print or electronic?
>
> For those not familiar with it, the set is subtitled: Detailed Marketing
> Profiles for 141 Nations, Supplemented by Customs Information,
> International Marketing Advisories to Assist in Developing an Export
> Marketing Program, and Basic Importation Data. (How COULD they cancel a
> book with a subtitle like that?)
>
> Any ideas greatfully accepted, appreciated.
>
> Mary Kirchner
> Eden-Webster Library
> kirc...@library2.websteruniv.edu
>
Carol Doms
You might want to pick up an SLA publication, put out by the Advertising &
Marketing Division entitled "International Advertising and Marketing
Sources"
It was recently published in the past year or two.
Contact SLA publications if interested.
Carol Doms
Corporate Librarian
NKH&W Marketing Communications, Inc. "Success through Partnership"
Rivergate Business Center
600 Broadway, Suite 500
Kansas City, MO 64105