Smspva Beta
Hilda Bagnoli
We are excited to introduce the ability to receive voice codes on our website, smspva.com. Currently, this service is available for phone numbers from Canada and Lithuania, and for Telegram and "Other" services. To use this feature, simply select the desired service marked with "voice code". Instead of an SMS, you'll receive an audio file of the call recording and a text transcription.
We appreciate your feedback and are open to considering requests to add more countries and services to this feature.
That's why we've taken the time to create this comprehensive guide comparing the top SMS vendors in the industry. With the variety of options out there, it can be hard to know what to look for and how to choose the platform that's the best fit for your needs (both now and in the future).
Attentive Journeys allows brands to send targeted messages to subscribers at critical points in the customer lifecycle based on specific attributes and actions. This includes foundational SMS journeys to engage shoppers when they take common actions, like signing up for texts, visiting your website, viewing or adding a product to cart, and making a purchase.
Plus, more advanced SMS journeys that use sophisticated triggers and e-commerce data to engage customers at key moments. These triggers include winback eligible, joined a segment, low inventory, price drop, and back-in-stock.
Attentive's identity solution recognizes more website visitors using their email address and phone number. With a large identified SMS subscriber base, the solution can identify 20% more on-site email subscribers with refreshed cookies from SMS clicks.
All this valuable data comes together in the Attentive Consumer Passport, alongside zero- and first-party data collected through email, SMS, and integrations. You can choose from pre-built segment templates or create your own to develop highly personalized campaigns and triggered flows tailored to each individual.
Attentive has two options for combining your email and SMS channels. You can orchestrate them across two different platforms via integrations, or you can consolidate both channels and create a unified strategy by migrating your ESP to Attentive Email.
When Blenders Eyewear brought their email program over to Attentive, it greatly improved their email performance. But the ability to create multi-channel campaigns and journeys on one platform gave their already successful SMS program a performance boost, too, including a 52% increase in total revenue.
Attentive is making significant investments in AI, developing a suite of AI tools specifically designed to enhance creativity and performance. These tools are seamlessly integrated into the platform's UI, so customers can easily incorporate them into their current workflows for creating and sending messages:
Rest assured: Attentive has robust data governance and advanced security measures in place to protect sensitive information, regularly scanning systems for vulnerabilities and patching them promptly. They also require multi-factor authentication (MFA) to enhance account security.
Uncommon Goods built a custom 'Perks' API with Attentive. The SMS platform essentially acts as the brand's loyalty provider, allowing them to segment subscribers based on their membership status and encourage Perks program sign-ups.
The company's CEO is on the board of the CTIA, the wireless communications industry group that regularly interacts with lawmakers and the FCC to shape policies and regulations, making Attentive one of the only SMS marketing platforms with this unique advantage. Attentive is also a member of the CWTA.
Every message sent and received through the Attentive platform flows through the Attentive Delivery Network (ADN), a robust global network of over 80 carriers that handles billions of messages each month.
In addition to built-in features designed to help keep text messages out of the spam folder, Attentive has a dedicated deliverability team that proactively monitors for potential issues. The team is there to provide an extra layer of assurance on top of:
Attentive's comprehensive analytics and reporting tools are designed to be user-friendly and customizable. You can work from pre-built report templates and tailor them to focus on your specific goals and KPIs, with flexible options for grouping and filtering data.
Attentive supports sending SMS in 20+ countries across the Americas, Europe, and the APAC region, and in multiple languages. You can manage your global SMS channels from one platform using the Single-Account Management (SAM) feature, which includes region-based segmentation for campaigns and region-based branching logic in journeys.
On top of that, the platform has region-specific compliance tools for international brands, including sign-up units built with localized opt-in requirements in mind. There's also a team of regional experts who can advise on localized best practices and make sure your messages are relevant to the local audience.
Attentive's Client Strategy team is known for providing unparalleled support to help you launch and scale your SMS program quickly (read more in this report). That support includes best-in-class strategies that have been developed through extensive experience working with some of the industry's biggest brands.
Braze's platform supports fine-tuning your audiences with real-time segments and filters, and sending targeted messages to subscribers based on their preferences, behaviors, and cross-channel interactions. You can also use SMS click tracking to retarget users based on their past interactions.
Braze offers a few features to support their users with SMS compliance: the ability to enable double opt-in, automatic processing of opt-out keywords, and the option to configure fuzzy opt-out. They only provide some basic compliance guidance on their help site.
Braze has a dedicated SMS team to guide users through the onboarding process and implementing best practices. They also have a help site so users can self-serve as needed, plus sources to support SMS education.
Klaviyo offers a variety of options for collecting SMS opt-ins: pop-up and full-page sign-up forms, email CTAs, social media links, QR codes, and SMS consent at checkout, among others. These list growth tools are standard and should be offered by most SMS platforms but are still valuable for growing subscriber lists.
Klaviyo's Flows can create custom journeys based on subscriber data and real-time behavior. They provide pre-built flow templates for different use cases, which can be customized or used as is, including: welcome series, abandoned cart reminders, post-purchase follow-ups, browse abandonment, and more.
Ideally, the SMS platform you choose should also support conversational campaigns and journeys that use keywords to trigger responses based on subscriber replies. This type of two-way messaging is key for collecting valuable preference data and insights for better personalization and segmentation.
While these tools are important, they're also table stakes and any SMS platform should be expected to have them. SMS is a highly regulated channel with strict rules and requirements. Given the ever-changing legal landscape, choosing a provider that can adapt to give their customers tools to help protect themselves has to be a top consideration.
Klaviyo has some built-in deliverability tools to support sending SMS. Users can expect common features such as SMS deliverability reporting, virtual contact cards, and send time optimization to improve deliverability.
Klaviyo's SMS solution has decent global reach, but it isn't available everywhere. Currently, their platform only supports collecting SMS consent and sending text messages in the US, Canada, UK, Ireland, France, Germany, Netherlands, Australia, and New Zealand. If you have customers in more places around the world or plan to expand beyond these countries, you may need to bring in a different point solution to manage SMS in those regions.
Klaviyo primarily operates as a self-serve SMS platform, but they do have a help center available on their website. They also offer free trainings and educational resources to support users. Depending on your plan, you may have access to onboarding support, as well as email and chat support, along with various other resources.
It's important to consider the potential drawbacks of not having a dedicated team committed to helping you get the most out of your SMS program. Without that kind of support, you may miss out on valuable benefits like compliance guidance, strategic recommendations, beta testing new features, and more.
Listrak supports a version of conversational messaging, which can be used to collect valuable data from subscribers (such as their birthday, gender, zip code, and shopping preferences). The platform doesn't support any real-time customer service messaging natively, but they do have an integration with Gorgias.
Listrak has an integrated identity resolution platform called GXP. It allows brands to use their unified customer data (from email, SMS, and their website) to optimize marketing performance and improve personalization.
Postscript offers a variety of options for collecting SMS opt-ins: pop-ups, text-to-join keywords, checkout collection, standalone landing pages, QR codes, back-in-stock notifications, and Onsite Opt-In. Many of these list growth tools are standard and should be offered by most SMS platforms but are still valuable for growing subscriber lists.
Postscript supports building keyword-triggered campaigns and flows to have two-way interactions with subscribers. They also recently launched SMS Sales in 2023, which enables replying to incoming messages from subscribers. Brands get paired with a team of US-based sales associates for additional support, but the nascent tool lacks AI innovation to maximize their reach and bandwidth.
Postscript has standard SMS reporting and analytics available. You can export your subscriber lists, revenue reports, and more, and see an overview of your message performance, subscriber analytics, and pop-up analytics.
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