"Strategic Alliances": FREE Symposium 7/27

[CTR FOR BIOTECH]

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*************** SUMMER BIOTECHNOLOGY INSTITUTE 1995 ***************

*************** Northwestern University ***************
*************** STRATEGIC ALLIANCES- ***************
*************** PARTNERING FOR PROFIT ***************
*************** July 27, 1995 ***************
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*************** Convenors: ***************
*************** Dr. L. Hohberger (Northwestern) and ***************
*************** M. Buettgen (Canadian Consulate General) ***************
*************** ***************
*************** Sponsored By: ***************
*************** Canadian Consulate General- Chicago ***************
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The Summer Biotechnology Institute (SBI) was established in 1994 by the
Northwestern University Center for Biotechnology (NUCB) as part of its friendly
outreach program to industry, government, and academia. Every July, a series of
free one-day symposia are held to highlight topics of emerging interest in
biotechnology, and to foster the exchange of ideas and promote collaborative
efforts among attendees.

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STRATEGIC ALLIANCES- PARTNERING FOR PROFIT

Forging partnerships to enhance productive potential without draining resources
is the road to increased profitability in the competitive biotechnology
industry. How to select a partner, negotiate a contract, and sell your strengths
are some of the issues covered.

8:45 Welcome and Introduction
Leslie H. Hohberger, Ph.D
(Center for Biotechnology, Northwestern)
Marci Buettgen
(Canadian Consulate General- Chicago)

9:00 "What Exactly are Strategic Alliances, and Why Have Them?"
Edward Zajac, Ph.D.
(James F. Bere Professor- Kellogg Graduate School of Management)

9:45 "What Large Companies Look for and Offer to a Partner"
Pamela Simonton, L.L.M.
(Director, Patents and Licensing- Bayer Corp/ Pharmaceutical Division)

10:15 "Partnerships from within a Partnership"
David Tiemeier, Ph.D.
(Senior Director, Corporate Licensing- Searle)

10:45 Break

11:00 "Success Story from a Growing International Company"
Jerry Ormiston
(Business Development Manager-
Allelix Biopharmaceuticals, Inc., Canada)

11:45 "Growing Strong with an Alliance"
George Masters
(Vice Chairman of the Board, President & CEO- Seragen)

12:30 Lunch (Lower Level, Norris Center)
Participants will be given case study material upon registration
to review at lunch.

1:30 "How to Assemble a Business Plan"
Dan Andersen
(Partner & Director, Entrepreneurial Services- Ernst & Young)

2:00 "Negotiating an Agreement"

"Practical Aspects of Structuring and Negotiating Strategic Partnerships"
Michael J. Hogg, L.L.B.(hons), M.B.A.
(Attorney at Law)
"What a Small Company Looks for and Finds in the Partnership"
Robert Heinemann, Ph.D.
(President- Biobusiness International, Inc.)
"The Perspective from the Venture Capital Community"
John Patience, M.B.A.
(General Partner- Marquette Venture Partners)
"Both Sides of the Street-
The View Going from a Big Company to a Small Company Environment"
Steve Rauscher, M.B.A.
(President, CEO- Pharmedic Co.)
"Partnering for Profit"
Floyd Taub, M.D.
(Founder- Digene Diagnostics, CEO & Pres.- Dovetail Tech.)

3:30 Coffee Break

3:45 Formal Case Studies-
Michael J. Hogg and Leslie Hohberger (Moderators)
Two case studies, designed to illustrate important aspects of partnering,
will be formally presented and then analyzed by panel members and the
audience.

4:45 Closing Remarks

Location:
All Summer Biotechnology Institute symposia are to be held on the
Evanston, Illinois campus of Northwestern University.

All symposia are free, but space is limited so register early to reserve
your place. To register, send a message containing your name, address,
affiliation, telephone, and email address to:

The Center for Biotechnology
Northwestern University
2153 Sheridan Road
Evanston, IL 60208
708-467-1453
708-467-2180 FAX
bio...@nwu.edu

OTHER SYMPOSIA IN THIS SERIES INCLUDE:

July 13- HEALTH-RX: GENE THERAPY
July 14- FOOD/AGRICULTURE: MANAGING HEALTH THROUGH FOODS
July 20- POLLUTION PREVENTION BIOTECHNOLOGY
July 21- BIOTECHNOLOGY: POLICY AND TRENDS
July 28- ENTREPRENEURSHIP: CONVERTING IDEAS INTO REALITY