I've been a successful copywriter for about a decade and wasn't sure if Copy School was for me. I am so glad I took the leap. My newfound knowledge gave me the confidence I needed to quadruple my copywriting rates.
The price I charged for my very first post-Copy School writing job more than covered my entire tuition and my client was beyond thrilled with the work. And just this week I secured another $21,000 in copy clients and I finally had to say that I am booked through the end of the year.
Get every training program you need to help you deliver results like the best copywriters on the planet. So you can reap the financial rewards and career security that comes with being the one person in the room beloved by the CMO, CRO and CEO alike.
For example, a freelance copywriter without any prior copywriting experience might take a little longer to see the results in their paycheck than an experienced freelance copywriter (because the new freelancer will also need to devote time to finding clients).
On the other hand, an in-house copywriter working for a company with an engaged list could take a handful of lessons on sales emails, apply their learnings, fire off a few strategic emails to their list and bring in near-instant wins for their team.
If you completed the Unskippable Essentials in the roadmap format, you'll instantly gain access to the Roadmaps section of the Copy School interface. It is within the Roadmaps area that you will access the Roadmap filters, which further breaks down your learning into the 5 different stages of the conversion copywriting process. The lessons found within Roadmaps will teach you how and what to write for a given asset (e.g. email, home page, social ad), as long as you follow the Roadmaps lessons.
This default Roadmap will give every Copy School member a solid curriculum to learn advanced copywriting practices.
If however, you have an asset you're working on you want to create, simply click on the second filter in the Roadmaps filters (i.e. 'Choose an asset') and select your asset from the drop-down menu.
For instance, if you're working on a new website build you'll want to start with learning how to research what you'll write for your website, in which case you'd start with the following Roadmap filters:
Copy School 2023 is perfect for beginners, seasoned copywriters, and digital marketers alike. Our diverse course offerings cover a wide range of topics, from sales pages to nurturing emails to Facebook ads. Each course is crafted by industry-leading experts to ensure you receive the highest quality education possible.
5. CXL Institute: Diving deep into the digital realm, CXL focuses on conversion optimization. Their courses cover everything from analytics to UX, with a hefty dose of copywriting thrown in.
6. Carmine Mastropierro: Yours truly! I have copywriting courses, both free and paid, that will help you become a better writer and make a living online. My programs also include access to my private Discord server and coaching from myself, a 7-figure copywriter.
Whether or not you choose to include every classic storytelling element, make your copywriting task simpler by partitioning it into reasonable segments, with a beginning, middle, and end. Determine what each will include and put them down on paper/screen.
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