Business Opportunity Leads Tips
Bill Brine
- by Bill Brine-Lead Generation Master
Internet. Business. Profit. To fully integrate all of these words into a successful whole, you will need another word. Traffic. Every article you will find about making your site or company successful will always include the importance of generating traffic to your website
Traffic is the most essential thing to a successful internet based business. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken care of, you need to start generating traffic to your website.
Timing is essential. But with generating traffic, you should always be on your toes and be a day ahead of your competition. Never think of today and tomorrow as a starting point for increasing your site traffic - you should have started yesterday!
To help you out in generating more traffic for your site, here are seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assure great traffic. Although this way to increase your traffic does cost some money, it is a surefire way to generate traffic quickly.
You can see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising systems and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising. But be careful to track your results so you don't spend more money on ads than you take in from product sales.
2) Exchange or Trade Links with other sites
When you exchange links with other sites, both of you will benefit from the efforts from both business owners to enhance site traffic. The more links you trade, the more traffic can be expected. Be careful here to only trade links with sites that are related to your market and would be of interest to your site visitors.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product little or no cost. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, a free ebook, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium and they will pass it on to many people.
4) Do keyword research and make sure you use those keywords on your site.
Your site needs to be optimized for the keywords that your potential customers are searching for on Google. Don't guess at what you think they may be searching for. Use a keyword research tool to find out what people are actually searching for, and target the top 1 or 2 keyword phrases with the content on your site. Also remember to set the TITLE, DESCRIPTION and KEYWORDS meta tags in the html code for your site pages.
5) Write Articles that can lead traffic to your site
Submit articles to sites that are of interest to your potential market. For example: if you sell car parts, write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link back to your site.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you put in place a good foundation for your site, people will trust you and your site and will recommend your site to others. Traffic will certainly increase because they know that you can provide what they need.
7) Offer newsletters
If many people know what you are about and your existence is shared with many others, traffic to your site will increase and it will be loyal traffic. Create a newsletter on a regular basis.
Implementing these 7 strategies will increase traffic to your website and will thereby increase the number of leads you bring into your business.
Read More at http://ItsGoodBusiness.net
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Bill Brine-Lead Generation Master
PO Box 121,
Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
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billbrine
http://business-opportunity-lead-generation.wavefour.net/
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Bill Brine
Your business opportunity website can be a great source of leads for your business. But you must be careful about how you design and manage your business website these days.
The website boom of the early 21st century showed us that the business world was indeed ready to enter into the world of the internet. However, times have changed, and many of the websites have not changed with it. Here are a few mistakes that website owners make in today's internet culture:
1)Infrequent updates
To have a website that gains the most
business, you must have the best, most up to date website possible. If a visitor
feels that you do not properly maintain and update you website, then chances are
they will leave and find a similar business that does. Make sure you update your
content on a consistent basis.
2) JavaScript pop ups
A JavaScript pop up is a notification
window that opens when you visit a website that presents a message or
advertisement and has an "ok" button at the end. This was extremely popular
during the website boom, but quickly become a no-no, mainly because people over
used it. Not only would they add the pop up to the main page of their website,
but they would also add one to each and every sub page. Typically these pop ups
did not contain any information that would be viewed as important to the viewer.
This was annoying then, and is much more annoying now. If you have a message
that MUST display to the user before they can go further on your website, then a
JavaScript pop up may still be a good option, but I strongly caution you to not
overuse it, if you use it at all.
3) Heavy graphics
You have to remember that a percentage of
your visitors will be on a dialup connection, which means they will have trouble
downloading your website if you have a large number of graphics on your website.
Unless your website is in flash, I would try to avoid using any type of animated
graphic, since they typically have large file sizes. Remember: people are not
looking for fancy graphics, they are looking for information.
4) Using heavy, high contrasting colors
This was another
thing that was popular during the internet boom that quickly become unpopular
due to overuse. It was once believed that high contrasting colors would grab the
users attention. While this may be true, I do not recommend using this
technique. People are looking for information. Use of high contrasting colors
cheapens the look of your website and makes it very unprofessional.
5) Cluttered pages
If your website seems be cluttered,
visitors will be less likely to view further into your website, especially if
they think they will have to weed out the information they need from the
information that is useless to them. You do not want to have too much
information on each page, and you never want more then one topic on each page. A
good navigation system will eliminate any problem you have.
6) Lack of a navigation system
Many websites created during
the internet boom lacked one of the most important parts of a website: a
navigation menu. Once a visitor clicked on a page they were taken to a new page
without a way to return or access additional pages within the website. A
navigation menu ensures that the visitor will be able to view your entire
website. A good navigation menu will take the visitor back to the page that they
originally come from, to the main page, and to the other major parts of the
website. Additionally, the navigation menu should have links to things such as
website polices, term and conditions, and a site map.
7) Overusing Advertising
This is a fairly new problem with
websites, especially since Google started their Adsense program. Many websites
have more ads than information on the page. A visitor does not want to have to
weed though the ads to find the content that they are looking for. Studies have
shown that a visitor is more likely to click on an advertisement link if they do
not feel that they are being bombarded by them. This is definitely a situation
where the saying "less is more" is true.
8) Audio that plays as soon as the page loads
This is one of
my pet peeves. Unless I am expecting it to happen, I detest going to a web page
that bombards me with an audio message as soon as the page loads. When that
happens, I usually just close the page immediately without even reading what it
has to say. You can bet that many other people feel the same way. Don't use an
audio message that plays immediately unless the visitor is expecting it. At
least, provide a link to play the audio and describe it so that, if interested,
the visitor can press the Play button to hear it.
Avoid some of these errors and people will visit your website more often and stay there longer.
Bill Brine
You've no doubt seen it said again and again that a website is an indispensable tool for generating and maintaining leads for your business. If you are a brick and mortar business, you may think that you don't need a website. Why would you need one?
The 20th century internet boom showed us that even the smallest of businesses needs a website to compete in today's market. As we entered the 21st century, this became even more apparent as everyday people gained internet access and started searching for products on services online. Over 90% of all American families have a home computer, and some form of internet access, whether it be dial up or high speed broadband. Out of those 90%, over 65% will search online first when making a new purchase or hiring someone's service. If those numbers alone do not convince you to build a website for your business, then these reasons should:
1) Sell your products online
The ability to sell your
products online, typically using an online shopping cart or eBay, could greatly
increase your sales. Your products will be seen in more than one place, giving
you greater exposure. Plus, the overhead of displaying your products in an
online shopping cart is FAR less then in a conventional store.
2) Provide information that you would not normally be able
to
You do not want to clutter your physical store with posters that
talk about the history of your business, your mission, policies, etc. If your
physical store looks cluttered, then it will hurt your business. A website can
be organized in a neat manner with all the information you wish to have
displayed. Plus, providing information about your business will make the
customer feel more informed, which in turn will make them more likely to do
business with you.
3) Websites are global
A website is globally accessible,
provided your domain name is known or searchable. Can you name one of form of
advertising that is available to anyone in the world, 24 hours a day? You may
gain clientele that you would not normally be able to market to in the "real
world."
4) Website are cheap
Sure, initially it will cost you some
money and time to create and setup your website, but once your website is up, it
will remain up as long as you keep paying for hosting and your domain name,
which averages about 6 dollars a month. You cannot place an ad in the local
newspaper for 6 dollars a week, much less 6 dollars a month.
5) 24 Hour Product Purchases
Clients will be able to view
your store and contact you 24 hours a day. Your business probably has set hours
in which you are open. Once you close your doors for the day, no other customer
can come in and make a purchase. With a website your products are available for
purchase 24 hours a day.
6) Minimize customer problems and questions
Again, this goes
back to the information situation. If a client has a problem or question about
your products or services, instead of tying up your phone line and time, they
can go online and read the information that you have provided, or at least
direct them to a website that can help them. For example: If you sold them a
Sony Walkman, you can direct them to the Sony website for any troubleshooting.
7) Keep Up With Your Competition
Chances are, your
competition has a website. The amount of businesses with a website are on the
rise. With numbers reaching 80%, you cannot afford to NOT have a website,
because chances are your competition already has a website.
Bottom line: your business needs a website!