Well, so much I could say and pick apart all of their points of sale, but bottom line is there is a reason why bicycle companies have not switched to belt or drive shaft, that is that a chain is much more efficient in the application of a bicycle and gear changing. There are some decent internal gear hubs out there, but they do not offer the same gear ranges as a chain and deraileur system and the good ones are sooo expensive. Also, contrary to their sales pitch, belts are vulnerable to weather, they can dry rot (crack and split), slip in wet conditions and they do stretch.
Just their marketing scheme of promoting a "maintenance free" bicycle, there is no such thing, they will need maintenance; brake adjustments, cables and housing, bearings, wheel truing, ect. Beware of the gimmicks!
But, it could be a fine bike for a lite user who wants to move around town, go to the park and the grocery store or movies.