The Japanese Skincare Revolution How To Have The Most Beautiful Skin Of Your Life, At Any Age
Jemima Torguson
Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups
by Apurva Chamaria (SELP 1, 2017) and Gaurav Kakkar
Random Business
Growth hacking is a combination of coding, data intelligence, and marketing. It doesn't take much investment, just a lot of creativity, smart data analysis, and agility. It has now emerged as the new word for growth used by start-ups and entrepreneurs in India and across the world. This book is full of riveting stories by the pioneers of growth hacking in India, the founders of Zomato, IndiaMart, ShopClues, Paisabazaar, and a lot more.
the japanese skincare revolution how to have the most beautiful skin of your life, at any age
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Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft
by Alison Davis (MBA 1988) and Matthew Le Merle
Cartwright Publishing
Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In this book the authors share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies.
Entrepreneurial Negotiation: Understanding and Managing the Relationships that Determine Your Entrepreneurial Success
by Samuel Dinnar (PMD 76) and Lawrence Susskind
Palgrave Macmillan
This book presents entrepreneurship as a series of interactions between founders, partners, potential partners, investors, and others at various stages of the entrepreneurial process, from seed to exit. Many authors offer tips on how to succeed as an entrepreneur, but no one else has scrutinized the negotiation mistakes that successful entrepreneurs talked about with the authors. Learning to handle emotions, manage uncertainty, cope with technical complexity, and build long-term relationships are equally or even more important. This book spotlights eight big mistakes that entrepreneurs often make and shows how most can be prevented with some forethought. It includes interviews with high-profile entrepreneurs about their own mistakes. It also covers gender biases, cultural challenges, and when to employ agents to negotiate on your behalf.
The New Global Road Map: Enduring Strategies for Turbulent Times
by Pankaj Ghemawat (PhDBE 1982)
HBR Press
Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. How should they respond to growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty? Ghemawat helps readers understand the key trends affecting global business and explains how globalization levels around the world are changing, and where they are likely to go in the future. Using the most up-to-date data and analysis, Ghemawat provides a clear view of the most critical issues facing policymakers in the years ahead.
Cold War Navy SEAL: My Story of Che Guevara, War in the Congo, and the Communist Threat in Africa
by James M. Hawes (MBA 1971) and Mary Ann Koenig
Skyhorse Publishing
Sometime in 1965, James Hawes landed in the Congo with cash stuffed in his socks, morphine in his bag, and a basic understanding of his mission: recruit a mercenary navy and suppress the Soviet- and Chinese-backed rebels engaged in guerilla movements against a pro-Western government. He knew the United States must preserve deniability, so he would be abandoned in any life-threatening situation; he did not know that Che Guevara was trying to export his revolution a few miles away. Hawes recalls recruiting and managing some of the most dangerous mercenaries in Africa, battling rebels with a crew of anti-Castro Cuban exiles, and learning what the rest of the intelligence world was dying to know: the location of Che Guevara. He describes how he and his team discovered Guevara leading the communist rebels and eventually forced him from the country, accomplishing a seemingly impossible mission.
Survive or Sink
by Naina Lal Kidwai (MBA 1982)
Rupa
Kidwai underscores the role that citizens, industry, civil society, media, and the government need to play in collaboration with each other to address poor sanitation, water, and pollution, thus improving human well-being, health, and also reducing the impact of climate change. She also covers green finance and the financial structure for sustainability, inclusive growth, green jobs, and the critical role of women in social transformation.
Body of Knowledge: A Novel
by A.M. Matthews, aka Ann Mannheimer (MBA 1977)
Piggyback Press
After years of working for other biotechnology companies, Susan Glasser has achieved her dream and opened her own research laboratory in the San Francisco Bay area. After numerous unsuccessful trials, she has finally gotten a positive result from a new biologic she is testing. But before she can assess her discovery, this brilliant but socially awkward research scientist finds her life upended by a series of unrelated events. Forced to confront and deal with problems well outside her areas of expertise and training, Susan must figure out what is happening and find a way to reclaim her life.
Po-Ling Power: Propelling Yourself and Others to Success
by Betty Ng (MBA 2001) and Po-Ling Ng
Indie Books International
This book tells about the inspiring life journeys of mother and daughter, Po-Ling and Betty Ng. These two Asian-American leaders have led very different career and life journeys but have shared a common approach to propel themselves and others to success. This approach involves the P-Ling Power framework, which the authors explicate: its genesis, how it works, and its real-life application as exemplified through their life stories.
Bladder Cancer: A Patient-Friendly Guide to Understanding Your Diagnosis and Treatment Options
by David Pulver (MBA 1965), Mark Schoenberg, and Fran Pulver
Patient-Friendly Publishing
After David Pulver was diagnosed with bladder cancer in 2007 and got a second opinion from Mark Schoenberg, an authority on bladder cancer, they formed a partnership, not only to treat Pulver's bladder cancer but also to write a patient-friendly book for other patients diagnosed with the disease. The book presents expert medical information in a clear style that organizes and presents the information in the most patient-friendly way.
Pricing: The New Frontier
by Gabor Rekettye (ETP, 1992) and Jonathan Liu
Transnational Press London
Price management is growing all over the world, due mainly to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. These trends affect the achievement of company objectives and place prices, pricing, and price management in a context that differs greatly from what has been known before. At a time when almost continual change is disrupting nearly all industries, and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John Schermerhorn, Professor Emeritus, Ohio University
Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets
by Amanda Setili (MBA 1990)
Career Press
In this age of disruption, companies must be agile and courageous, reacting quickly and intelligently to the changes that are always unfolding. Packed with practical examples, tools, and guidance, this book provides new rules to enable companies to adapt faster, move faster, and grow faster by capitalizing on uncertainties in the market; leverage the talent, assets, technology, and data that exist outside your company; get in sync with customers; gain early insight into changing needs; bring the right solutions to market; and open the floodgates of employee creativity, empowering employees to respond quickly and effectively to emerging opportunities.
The Next Factory of the World: How Chinese Investment Is Reshaping Africa
by Irene Yuan Sun (MBA 2016)
HBR Press
China is now Africa's largest trade partner, the largest infrastructure financier, and the fastest-growing source of foreign direct investment. Chinese entrepreneurs are flooding into the continent, investing in long-term assets such as factories and heavy equipment. One might suspect that China's activity in Africa is another instance of a foreign power exploiting resources. But Sun shows it is really a story about resilient Chinese entrepreneurs building in Africa what they so recently learned to build in China: a global manufacturing powerhouse. Chinese investment gives rise to a tantalizing possibility: that Africa can industrialize in the coming generation. With a manufacturing-led transformation, Africa would be following in the footsteps of the United States in the nineteenth century, Japan in the early twentieth, and the Asian Tigers in the late twentieth. Many may consider this an old-fashioned way to develop, but as Sun argues, it's the only one that's proven to raise living standards across entire societies in a lasting way. And with every new Chinese factory boss setting up machinery and hiring African workers--and managers--that possibility becomes more real for Africa.
Journeys: An American Story
by Andrew Tisch (MBA 1977) and Mary Skafidas
RosettaBooks
Every family has a story of how they arrived in America, whether it was a few months, years, decades, or centuries ago. This book celebrates the vastness and variety of immigration tales in America with 72 essays about the different ways we got here. This is a collection of family lore, some that has been passed down through generations, and some that is being created right now.