Puta, Chilunga
Dear colleagues,
The Better Immunization Data Initiative is currently testing a number of change management interventions at selected health facilities in Livingstone District, Zambia. The purpose of these interventions is to address the human/behaviour elements needed to create a culture of data use within the immunization health system.
One of the interventions currently in design is a data use campaign targeting health workers at the facility, district and regional levels. This campaign aims to stimulate the excitement and demand for data at the individual level by generating a sense of community between the users in addition to an understanding that data is being prioritized throughout the immunization system.
We would appreciate hearing your own experiences around designing and implementing campaigns around health, health-related initiatives, and/or health behaviours. Below are a few key questions we would like to know more about:
• How was the topic or theme of your public health campaign chosen?
• What tool(s) (brochures, posters, shirts, radio, etc.) did you use to spread your campaign message and why was that tool chosen?
• What lessons or best practices did you learn during the design phase and/or implementation phase of the campaign?
Your thoughts and advice on this will be very helpful.
Looking forward to hearing from you.
Mathew Mwetela
Communications Officer | Better Immunization Data Initiative | Please click HERE to learn more about BID
PATH
Mail: Post Net Box 370, P/Bag E10 | Lusaka, Zambia
Street: Stand #16806 Trinity Park, Alick Nkhata Road | Mass Media Area, Lusaka, Zambia
Tel: + 260 977 529 468 | Skype: mathewmwetela8
Web: www.path.org
Puta, Chilunga
Hi Mathew
Thank you for sharing your thoughts and challenging questions. As I read your post my mind drifted back to Zambia’s “health reforms at work” campaign of the 1990’s and how that was so effectively communicated. I think for a campaign such as this one you really do need the Government to be 100% on board so that for instance the message can be tagged onto government vehicles, radio, television, posters in health facilities, training materials and so on, including dissemination of the message in Ministry of Health convened national and sub-national meetings. At the time of the health reforms one got the message everywhere, including high level Government organized meetings. I personally think if the Government can be seen to be making this a priority you will be headed for success. If however it is seen as a “donor project’ activity it will be dismissed as “one of those things that will pass once the project comes to an end” and there will be limited commitment to make it work. The project managers should be cognizant with the fact that they are working with health workers that have seen many big projects come and go. Important lessons can be drawn from the Quality Assurance project in Zambia – much investment was made but it is debatable if there was a corresponding return on investment. A big part of the limited success could be attributed to the fact that it was perceived by health workers as a donor project and not necessarily a prioritized core Government project.
Chilunga
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