"Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society."
"When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority," said SCNARC Director Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer. "Once that number grows above 10 percent, the idea spreads like flame."
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-- John Forester, MS, PE Bicycle Transportation Engineer 7585 Church St. Lemon Grove CA 91945-2306 619-644-5481 fore...@johnforester.com www.johnforester.com
yes - apparently this applies only when the idea in question doesn't have a contrary idea also held by more than 10%. See the last paragraph of the article. I guess then it's more like two opposing magnets or something and they dynamics are much more complicated.
Also, this explains why the cyclists are drivers meme has so much trouble growing - it's probably because the contrary meme - cyclists need to be separated from drivers - has a lot of traction. So the big fight is about getting us to the 10% point, while the others are fighting, directly and indirectly.
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