The Strategic Side of Product Marketing
John Mansour
The Strategic Side of Product Marketing
There’s a faction of product marketing professionals who’ve long felt like the sales-tools-on-demand department, much to their dismay. It’s a tough predicament to get out of though when product marketing teams are structured entirely along product lines. A slight shift in alignment can transform a product marketing team into a strategic asset that’s exponentially more valuable to the company overall, not to mention the benefits it brings to product management, marketing and sales. Read the entire article. No registration required.
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John Mansour, Managing Partner
ZIGZAG Marketing, Inc.
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