New White Paper - Creating a Market-Driven Organization From the Top Down
John Mansour
If a company’s lifeblood is its products, product management and product marketing have to be the conscience of the organization. By definition, they’re the only functions whose collective responsibilities underpin the success of other disciplines. But aligning an organization to the market when each product has its own agenda has proven difficult at best.
View our latest white paper, Product Portfolio Management: Creating a
Market Driven Organization From the Top Down.
It's a different approach to product management and product
marketing that transcends the organization and results in a single top-down
agenda that aligns products, marketing and sales with the market segments most
conducive to the organization meeting its goals on an ongoing basis.
View/download
the white paper. No registration required.
John Mansour, Managing Partner
ZIGZAG Marketing, Inc.
REALITY. RELEVANCE. RESULTS.
3399 Peachtree Road NE
Suite 400
Atlanta, GA 30326
Direct: (404) 751-5133
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