FW: Product Innovation Through Powerful Problem Statements

[Austin Merritt]

This looks like a great topic…

 

Austin Merritt

Product Manager

 

DAXKO
www.DAXKO.com

205.383.1437 (phone)

205.437.0225 (fax)

 

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From: PMV Webinar Series [mailto:marketin...@rymatech.com]
Sent: Friday, December 04, 2009 5:03 AM
To: Austin Merritt
Subject: Product Innovation Through Powerful Problem Statements

 

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Dear Austin, Product Innovation Through Powerful Problem Statements Webinar Summary: Ryma's December 9th webinar will be presented at noon ET by Craig Gygi. For years, experts have recommended problem statements as a tool to help effectively manage product development projects. But there has been resistance. Some feel that a problem statement restricts innovation and flexibility—characteristics increasingly critical to marketplace success. Others say that limiting a new product to the bounds of a customer- or market-driven objective precludes finding the ideal solution which surpasses what the customer even knew was possible. This resistance, however, stems from a misunderstanding of effective project problem/objective statements and belies the evidence from consistently successful innovators.   More information on this webinar >>   About the Presenter(s):   Craig Gygi—lead author of the bestselling Six Sigma For Dummies and Six Sigma Workbook For Dummies—works with companies in the USA and internationally to integrate Six Sigma practices directly into their core operations. Craig has wielded Six Sigma techniques now for over 16 years, spanning projects from design to manufacturing to business process management, and at companies as varied as Abbott Labs, Software AG, American Express, Fiji Water, and the US Air Force. He is also an expert teacher, having instructed and mentored at all levels.   When December 9, 2009 12:00 p.m. to 1:00 p.m. EDT   Please Visit our Sponsors     Also in December December 30, 2009 - Unify Cross-Functional Activities for Painless Product Management

 

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[Henry Neff]

Austin, thanks for the info. I’ll register for the webinar.

 

Henry

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[David Cain]

Austin,

 

Thanks for the tip.

 

Later, David Cain

 

From: Austin Merritt [mailto:AMer...@daxko.com]

Sent: Friday, December 04, 2009 8:24 AM
To: bha...@googlegroups.com

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