New Framework for Product Portfolio Management

[John Mansour]

ZIGZAG Marketing announced today that it has changed its name to Proficientz as part of a re-branding initiative that underscores a shift in direction to focus exclusively on product portfolio management and marketing for B2B product and service organizations.  As part of the rebranding, Proficientz also launched its portfolio management framework to signify best practices for managing and marketing product portfolios to help organizations close the gap between their revenue and profitability goals and the management and marketing of their products and services.  Read the complete press release.

 

 

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