Product Management IQ, Innovation and ProductCamp

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John Mansour

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Jan 27, 2010, 12:22:31 PM1/27/10

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In This Edition:

-What's the Product Management IQ of Your Organization?

-Product Management's Role in Creating a Culture of Innovation

-ProductCamp Un-Conferences

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What's the Product Management IQ of Your Organization? – by John Mansour

The product management IQ (PMIQ) of your organization refers to the cross-organizational discipline required to be a market driven product company, not just on a product by product basis, but across all products and all factions including marketing, sales, finance and product development, to name a few. Why is an organization's PMIQ important?

It can reveal operational imbalances and misalignment that may otherwise go unnoticed and negatively impact revenue and profitability. The higher an organization’s PMIQ, the greater the operational balance and alignment across all disciplines to a common set of market-driven objectives.

Measure the PMIQ of your organization by answering 10 simple questions. View the entire article. No registration required.

( http://www.zigzagmarketing.com/organization-product-management-iq.html )

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Product Management's Role in Creating a Culture of Innovation – by Robert S. Siegel

Every company needs to innovate, but innovation is not just about developing new products or services; it’s about process improvements, greater efficiencies, and finding new and better methods for everything from sales to internal communications. In short, innovation is about growing shareholder value.

Product management by definition is an excellent resource for innovation. It seeks new products, services, and enhancements to existing products and services. Its role is to understand market and customer needs and to manage the product portfolio across company divisions, silos, and functions.

There are three fundamental activities involved in high-value idea creation that product management teams should become familiar with. View the entire article. No registration required.

( http://www.zigzagmarketing.com/product-management-innovation.html )

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ProductCamp Un-Conferences

What is ProductCamp? The world's largest free get-together of product managers and product marketers... a one-day gathering of product folks to share, present, network, learn, laugh and discuss. These conferences are organized entirely by volunteers. The event starts with everyone voting on the sessions they most want to attend. The most popular sessions become the conference schedule. Crazy but fun! These events are nothing less than energizing.

ZIGZAG Marketing will be sponsoring and participating in the upcoming ProductCamp events as follows:

Atlanta, GA, 2/06/10

Expecting 300 participants - Information & Registration ( http://www.barcamp.org/ProductCampAtlanta )

Orange County, CA - 2/27/10

Expecting 250 participants - Information & Registration ( http://sites.google.com/site/productcampsocal/ )

Silicon Valley, CA - 3/13/10

Expecting 500 participants - Information & Registration ( http://pcamp10.weebly.com/ )

Product Management University Workshops ( http://www.zigzagmarketing.com/product-management-training-for-product-managers-and-marketers/product-management-university/ )

Atlanta, GA

-March 2-3

-May 12-13

Boston (Newton), MA