Tips for Growing Product Revenue & Market Share - December 2009
John Mansour
In this edition...
1. Positioning & Messaging - Do It Twitter Style
2. Product Management 2.0 - The Convergence of Product & Portfolio Management
3. Power Positioning & Demo Training - Less Time, More Impact
4. Making a Career Move? Position & Differentiate Your Most Important Product - YOU
5. Resources for Becoming a Market-Driven Product Company
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Positioning & Messaging - Do It Twitter Style - Kurt Ballard
If it takes more than 140 characters - a Twitter post known as a tweet - to articulate your value proposition, go back to the drawing board. New information technologies from multiple Web 2.0 channels including Twitter, Yelp, Facebook, YouTube, MySpace, LinkedIn and countless blogs have accelerated the marketing process from a spray and pray approach to instantly reaching highly targeted groups with laser precision. Here is a five step process any product company can execute to engage their target customers with social media. Read the complete article. No registration required.
( http://www.zigzagmarketing.com/positioning-and-messaging-twitter-style.html )
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Product Management 2.0 - The Convergence of Product & Portfolio Management - John Mansour
It’s not that Product Management 1.0 principles are wrong. They're just not working as well as they used to. Why? The market landscape is significantly different than it was years ago when formalized product management was much younger. If the product management function is to be influential going forward, the basic principles need to be practiced differently. Read the complete article. No registration required.
( http://www.zigzagmarketing.com/product-management-2.0.html )
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Power Positioning & Demo Training - Less Time, More Impact
Perfect for your upcoming sales kickoff meeting!
Learn the #1 attribute of all top-performing sales people - CREDIBILITY. Let ZIGZAG Marketing help you kick off 2010 on a high note with "no-brainer" techniques that improve the credibility of your sales team. We'll energize your sales force with stronger discovery and qualification techniques that make for articulate and compelling presentations and demos, all of which improve credibility - because people still buy from people they like and trust.
View agendas, deliverables and pricing
( http://www.zigzagmarketing.com/power-sales-training.html ).
These programs are also offered as open enrollment workshops
· Product Positioning & Messaging
( http://www.zigzagmarketing.com/20080807237/product-positioning-messaging.html )
· Creating & Delivering Product Demos
( http://www.zigzagmarketing.com/20080903135/solution-consultatnts.html )
You have the knowledge. We have the framework. Contact us to learn how simple it is to out-market and out-sell your competition with a better story.
(mailto:jman...@zigzagmarketing.com?subject=The%20Art%20of%20Storytelling)
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Position & Differentiate Your Most Important Product - YOU
If you're making a career move, this 60 minute webinar is a must-see! It's been the most viewed webinar since we recorded it in January 2009.
§ Learn how to define your unique differentiation so you can respond confidently to the infamous question, "Why should I hire you?"
§ Learn how to structure your resume to demonstrate goal oriented, big-picture thinking along with your knack for execution to close the loop.
§ Learn two great search engine techniques for finding names and email addresses of hiring managers so you can pursue unadvertised opportunities instead of fighting the masses for published openings
§ Learn interviewing techniques that will have you playing offense without being offensive
§ Learn the top interviewing do's and don'ts from recent presentations of hiring executives and managers
View the Webinar - No registration required.
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Resources to Help You Be More Market-Driven
· Tips for analyzing markets and creating strategy
· Tips for product planning and requirements definition
· Tips for improving product development
· Tips for better positioning, marketing, sales and product demos
· Tips for accelerating your career
· Webinars covering many the above topics
Learn How to Become a Market-Driven Solutions Company
· Training for Product Managers Product Marketing Managers
· Training for Sales and Marketing
· Training for Executives Senior Managers
No one makes it easier than ZIGZAG Marketing.