The Pragmatic Marketer Volume 7 Issue 4

[Elizabeth Hannan @ Pragmatic Marketing]

The journal of technology product management and marketing
professionals
http://bit.ly/gbi9E

In This Issue:

The Freemium Business Model and Viral Product Management
Ever scratch your head and wonder why you can use your favorite
application for free? How can a business actually make money (and
stay in business) when they offer their product for free? When does
it make sense for a company to offer a free version of a product that
competes with their own for-a-fee version of the same product?

Ask the Expert
How can we reflect our products’ evolution in their names? Here are
some explanations of product naming conventions.


Expand Your Comfort Zone: A Product Management Quiz to Point You in
the Right Direction
This quiz can help you assess your effectiveness in working with
Sales, Engineering, and executives. It’s a bit like the Myers-Briggs
test, but just for product managers. If you are a product manager torn
in many directions, give it a go, and see how your score matches up
against the product management archetypes.


Marketing Up (and Down and Across) in a Down Economy
Does a changing economy really call for a change in how we do
business? Well, not exactly. Assuming that we’re already following
best-practice marketing approaches, we’re already part of a lean, ROI-
oriented, targeted awareness, and demand-generation marketing
machine.


http://bit.ly/gbi9E