Product Management - The Conscience of Every Product Company

[John Mansour]

In This Edition:

• Product Management - The Conscience of Every Product Company
• The #1 Reason Sales Cycles Stall After a Demo
• ProductCamp Un-Conferences  

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Product Management - The Conscience of Every Product Company

 

It’s not a dirty job, but someone has to do it!  

Ask any product management professional at any level to define the charter of the product management function and you’ll get answers that run the gamut.  The one word you probably won’t hear is “conscience.”  But every product company needs one to be successful.  Here’s why.

View the entire article.  No registration required.

 

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The #1 Reason Sales Cycles Stall After a Demo 

 

The short answer is most product companies don’t understand the “real reasons” buyers are evaluating their products.  Demos, and most sales processes for that matter, tend to focus only on the tactical (and obvious) reasons buyers buy…reduce costs, improve productivity, greater ROI on something, more revenue opportunities, do more with less, etc.  What’s the remedy? 

 

View the entire article.  No registration required.

 

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ProductCamp Un-Conferences

 

What is ProductCamp?  The world's largest free get-together of product managers and product marketers... a one-day gathering of product folks to share, present, network, learn, laugh and discuss.  These conferences are organized entirely by volunteers. The event starts with everyone voting on the sessions they most want to attend.  The most popular sessions become the conference schedule.  Crazy but fun! These events are nothing less than energizing.

 

ZIGZAG Marketing will be sponsoring the upcoming ProductCamp events as follows:

• Orange County, CA - 2/27/10
  Information & Registration
   
• Silicon Valley, CA - 3/13/10
  Information & Registration
  
  

• Austin, TX - March 27, 2010
  Information & Registration
  
• Research Triangle Park, NC - May 22, 2010
  Information & Registration

Sign up today and join the fun!

 

 

Product Management University Workshops

 

Atlanta, GA

-March 2-3

-May 12-13

 

Boston (Newton), MA

-March 23-24

-June 9-10

 

Chicago

-July 14-15

 

Irvine/Costa Mesa, CA

-February 25-26

-May 19-20

 

Raleigh/Durham, NC

-April 21-22

 

San Jose, CA

-March 11-2

-June 23-24

 

 

 Product Positioning & Demo Workshops

 

Atlanta, GA

-April 14-15

 

Irvine/Costa Mesa, CA

-March 30-31

  

 

Product Management Certification Exam

 

Atlanta, GA

-March 4th

-May 14th

 

Raleigh/Durham, NC

-April 23rd