Agile & Innovation Books

[Saranda West]

Below are the books David referenced in our meeting on Tuesday.

Agile Management for Software Engineering, Applying the Theory of
Constraints for Business Results, Includes index; David J. Anderson
[David James]; The Coad Series, Prentice Hall, Professional Technical
Reference, Upper Saddle River, NJ 07458 <www.phptr.com>; ISBN
0-13-142460-2

Innovation, The Five Disciplines for Creating What Customers Want;
Curtis R. Carlson, William W. Wilmot; Crown Business, Random House,
Inc.; ISBN 10: 0-307-33669-7.

[Bill Abel]

One other book mentioned was IDEO's CEO, Tom Kelly's book:

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization 

http://www.amazon.com/Ten-Faces-Innovation-Strategies-Organization/dp/0385512074

[Austin Merritt]

I had the opportunity to see Tom Kelley speak on the 10 faces last month. It was great! He spent most of his time talking about the Anthropologist role and how that is the single source of the biggest innovations at IDEO. The basic premise is to watch rather than ask. To find the real breakthrough you have to get out and watch customers in their real world, then come back and brainstorm on how to solve the problems you observed.

 

He used the example of the first VCR manufacturer to come out with a super-fast rewind feature. They asked thousands of customers what the biggest pain was related to home entertainment and they unanimously stated having to wait for the tape to rewind when you are finished watching it. So they invested millions in super-fast rewind only to show up at the tradeshow and find the DVD guys at the booth next to them.

 

 

Austin Merritt

Product Manager

 

DAXKO
www.DAXKO.com

205.383.1437 (phone)

205.437.0225 (fax)

 

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[David Cain]

The VCR manufacturer story, and too many similar stories, illustrates the reason for vetting ideas. An analytical method is “Comparative Analysis”. This is explained, along with many other tools, in Innovation, The Five Disciplines… A template is attached in Word and PDF formats.

 

Later, David Cain