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Kindle Publications
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Product Management When Your Team is Global
It used to be that managing a software product was simple: customers were close, development took place right
down the hall, you could easily eavesdrop on support calls, and you were located at the headquarters with the management team. Today's product manager is often faced with a dynamic and global environment compounding the challenges of managing a product.
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more...
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The effective marketer uses the language of the persona in all customer communication, not industry gobbledygook.
The same should be true in hiring, right? Speak in the language of the "buyer" (candidate). But how often do you read job descriptions that do this?
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more...
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The Pragmatic Marketer Magazine
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Popular Archived Webinars
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Online Training - Pragmatic Roadmapping
Do you need a way to talk about product strategy inside and outside your company?
Recorded live,
Pragmatic Roadmapping is a complete, one-day training session offered online, so you can attend anytime, anywhere. Learn to:
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Align your organization around the market not just your products.
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Identify projects to fund based on available resources and strategy.
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Communicate with the right detail for multiple audiences.
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ProductCamps are a great opportunity to learn from, teach to, and network with, professionals involved in Product Management, Marketing and Development in a local area. All for FREE!
At ProductCamp there are no "attendees", everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wi-fi, or volunteering. For more, read
ProductCamp Best Practices.
May 30
Toronto, Canada
Jun 5
Berlin, Germany
Jun 19
Chicago, IL
Jun 19
London, England
Jul 3
Melbourne, Australia
Aug 21 Atlanta, GA
TBD
Washington, DC
Thinking of creating a ProductCamp in your area (or country)?
Pragmatic Marketing has participated in EVERY ProductCamp since they began in early 2008.
Send us a request and we'll help get you started.
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